French beauty house Lancôme enlists Olivia Rodrigo, Grammy-winning pop sensation and voice of Gen Z, as the global face of its newly launched Idôle Power Eau de Parfum Intense. The strategic partnership marks a new era for both the storied fragrance franchise and Rodrigo, whose artistry and authenticity infuse the campaign with bold energy, modern feminism, and a message of unapologetic self-expression.
“Own the Stage”: Rodrigo’s First Major Fragrance Campaign
Olivia Rodrigo became a Lancôme Global Brand Ambassador in November 2024, and anticipation grew as the brand and artist collaborated on their first fragrance campaign together. Directed by creative duo King She (Radha Ganti and Robert Lopuski), the campaign spotlights Rodrigo owning the stage in visuals that merge Lancôme’s signature pink roses and sculpted glass bottle motifs with Rodrigo’s rebellious, relatable style.
Idôle Power: The Scent and Story
Lancôme Idôle Power Eau de Parfum Intense blends vibrant florals with deep woody undertones, promising a fragrance that feels both “powerful and unexpected”—just like the music Rodrigo is known for.
At the heart of the fragrance is Damascena rose, paired with Molecular Pomarose for a fruity, crisp note, then layered with creamy sandalwood for warmth, depth, and a touch of edge. Olivia’s magnetic personality embodies the essence of Idôle Power, as a fragrance for those who take charge of their own destiny, write their own rules, and succeed on their own terms.
Embracing Imperfection, Amplifying Voice
The campaign’s message: true confidence isn’t about perfection, but about speaking out, overcoming mistakes, and finding power in vulnerability.
Lancôme invited fans to find their voice and inspire confidence in a series of high-impact outdoor installations, most notably the immersive Idôle House pop-up, which transformed NYC streets into a rose-hued celebration of the new scent. Rodrigo’s tour bus even made surprise stops to promote the launch at college campuses across the U.S.
Meaning and Mission
Beyond surface beauty, the partnership is grounded in values that Rodrigo and Lancôme share: confidence, social impact, and female empowerment.
Rodrigo expressed that women’s empowerment has always been a cause close to her heart, a key reason she chose to collaborate with Lancôme, a brand deeply committed to supporting women through initiatives like its global Write Your Future campaign, which focuses on education, health, and gender equality. She also emphasized the importance of individuality in beauty, noting that in a world filled with unrealistic standards, Lancôme stands out as a timeless brand that celebrates confidence and authenticity, values she’s proud to represent.
Pop Culture, Power, and Perfume
The Idôle Power campaign marks a shift for the fragrance powerhouse, with Rodrigo lending her influence to a scent that’s positioned as a statement for a new generation.
This campaign celebrates self-discovery, personal growth, and the power of embracing one’s true self. The new fragrance, Idôle Power, is the first woody floral fragrance by Lancôme, featuring notes of pomarose, rose damascena, and creamy sandalwood, a reflection of your bold and multidimensional spirit.
With previous faces including Zendaya, Emma Chamberlain, and Hoyeon Jung, Lancôme is staking its next chapter on connection, purpose, and meaningful representation.
In Stores Now: Confidence Bottled
Lancôme Idôle Power Eau de Parfum Intense is now available at major retailers and online. As Rodrigo put it that sometimes confidence is quiet when you choose to keep going, be yourself, or embrace imperfection.
