LC Lauren Conrad is the signature fashion collection from designer and entrepreneur Lauren Conrad, created to bring accessible California-inspired style to women everywhere. With an eye for gentle femininity and everyday ease, Lauren Conrad launched the collection in partnership with Kohl’s in 2009, a move that redefined the American department store landscape and gave women affordable access to stylish, high-quality pieces.
Founded by Lauren Conrad after her career began on Laguna Beach and The Hills, the brand is rooted in her personal belief that fashion should be joyful, effortless, and empowering. The collection now covers everything from apparel and jewelry to home decor and kids’ wear, reflecting Conrad’s hallmark of breezy, romantic style.
A Modern Brand with a Purpose
The guiding mission of LC Lauren Conrad is about helping women live beautifully, embracing the best of life’s little moments—whether celebrating with friends, dressing for work, or relaxing at home. For Conrad, every piece is designed to bring a sense of optimism and comfort, blending timeless elegance with California ease.
The Evolution of the Collection
Since its launch in 2009, LC Lauren Conrad has grown from a fashion line into an expansive lifestyle brand available exclusively at Kohl’s stores nationwide. As Conrad has announced, “After working with a team of experts to produce a clean, vegan, and ethically sourced line, I’m so proud to share that Lauren Conrad Beauty will now be offered at Kohl’s, to make this beauty line even more accessible and to empower more women to embrace their own beauty.”
It’s beloved for its flattering silhouettes, pastel color palettes, and approachable designs that reflect Lauren Conrad’s personal commitment to accessible style. Seasonal collaborations and themed capsule collections—such as Cinderella, Minnie Mouse, and Bambi—have helped keep the line relevant and exciting over the years.
In recent years, Conrad expanded into new categories with the launch of Little Co. by Lauren Conrad, a kids’ clothing line inspired by her journey as a mother. This addition has allowed the brand to reach families and celebrate childhood style through mix-and-match pieces and playful designs.
A Platform for Good
Beyond aesthetic goals, the brand is intertwined with Lauren Conrad’s advocacy for empowerment, sustainability, and giving back. Her nonprofit, The Little Market, co-founded in 2013, supports female artisans globally and champions handmade products with positive social impact. This spirit of purposeful business is woven into the LC Lauren Conrad brand, making it not just an influencer label but a reflection of Lauren Conrad’s values.
The LC Lauren Conrad Woman
Today, LC Lauren Conrad is designed for the modern woman who seeks comfort without compromise, expressing her style in both everyday life and special occasions. As Lauren Conrad puts it, “I love the idea of doing sort of a lounge-inspired line where you could wear the separates in an everyday outfit or you could wear it head-to-toe for a more relaxed look and feel comfortable, but still look put together.”
