Lemme is kicking off 2026 with a major retail milestone, rolling out its award-winning women’s health gummy vitamins to just over 2,000 Walmart stores across the United States, plus a broader lineup online at Walmart.com. The expansion brings Lemme’s science-backed approach to vaginal health, gut health, sleep, intimacy, and metabolic support into one of the country’s largest everyday shopping destinations, firmly cementing the brand’s move from niche wellness darling to national mainstay.
Lemme’s Walmart debut
Beginning January 1, 2026, Lemme is launching in slightly more than 2,000 Walmart doors nationwide, with distribution focused on core women’s wellness needs. Shoppers will see dedicated shelf space for Lemme’s most in-demand gummies in the vitamins and supplements aisle, positioned alongside mainstream and emerging wellness brands as Walmart continues to grow its better-for-you assortment.
The in-store rollout is paired with an expanded digital presence: an even wider range of Lemme products for stress, beauty-from-within, and immunity will be available on Walmart.com, giving customers the option to build a complete wellness routine online while discovering essentials in store. This dual-channel strategy aligns with how Walmart shoppers increasingly mix in-person trips with online reorders for everyday health and wellness staples.
The hero products are hitting Walmart
For its Walmart entry, Lemme is leading with five best-selling gummies and chews designed to address the most-requested women’s health concerns. The lineup includes:
- Lemme Purr Vaginal Probiotic Gummies for feminine wellness, formulated with clinically studied probiotics to support vaginal health, odor, and pH balance. Lemme Purr is described as the top-selling vaginal probiotic gummy in the U.S., making it a key traffic driver for the brand in mass retail.
- Lemme Debloat Daily Digestive Gummies for bloating relief and gut health, featuring probiotics and botanicals aimed at easing digestive discomfort as part of a daily routine.
- Lemme Sleep Gummies to support quality rest, combining ingredients like magnesium and melatonin in an award-winning format designed for night-time wind-down.
- Lemme Play Daily Intimacy Gummies, focused on intimacy support and formulated to help with mood and blood flow for women’s sexual wellness.
- Lemme Curb Soft Chews to support cravings control and metabolic wellness, leveraging clinically studied ingredients such as chromium to help manage appetite and carb metabolism.
Beyond the shelf set, Walmart.com will stock a broader edit including products targeted at stress, immune support, and beauty-from-within, giving loyal Lemme shoppers a familiar breadth of choice at a new mass retailer.
Founder and leader of the expansion
The New York-headquartered brand was founded by Kourtney Kardashian Barker, who has built Lemme around visually playful but science-led gummy formats designed to “fit seamlessly into everyday routines.” Reflecting on the brand’s growth and the Walmart partnership, Kourtney Kardashian Barker said that Lemme has “grown so much over the past year,” and that being able to pick up favorite Lemme gummy vitamins and women’s health supplements while doing everyday shopping at Walmart feels like a natural next step.
Co-founder Simon Huck said, “Our expansion to Walmart is rooted in consumer insight. We’ve seen strong demand for Lemme across channels, and this launch allows us to meet customers where they already shop for vitamins, supplements, and women’s wellness essentials”. From the retailer side, Kristin Piper, Vice President of Wellness Merchandising for Walmart U.S., said the company is “thrilled” to add Lemme to its growing wellness assortment and emphasized that offering Lemme both in stores and online makes it easier for customers to explore new wellness options in the way that works best for them.
Why Walmart is a “natural home” for Lemme
As women’s wellness routines become more embedded in daily life, Walmart has been actively curating clinically backed, design-forward brands in categories like multivitamins, prenatal care, and metabolic health. By bringing Lemme into more than 2,000 stores, Walmart is reinforcing its role as a central health destination where customers can pick up prescription medications, groceries, and targeted supplements in a single trip.
For Lemme, the partnership dramatically widens reach beyond specialty and DTC channels, giving the brand access to Walmart’s massive national footprint and everyday value positioning while keeping its identity as an “award-winning” women’s wellness label built on clinically studied ingredients and non-GMO formulations. Flagship products like Lemme Purr, Lemme Debloat, and Lemme Sleep stand to gain new audiences among mainstream shoppers who may recognize Kourtney Kardashian Barker but are encountering the gummies for the first time in their local Walmart aisle.
