Anthropologie, the US-based fashion and lifestyle retailer, has confirmed a significant expansion in its UK footprint by announcing plans to open three new stores before the end of 2025. This marks a major milestone in Anthropologie’s ongoing strategy to strengthen its presence in top European cities while growing its direct-to-consumer business in the region.
The retailer’s European team enthusiastically broke the news on TikTok, stating, Three new stores opening this November, and inviting shoppers to stay tuned for more details as opening dates drew near, signaling a blend of digital-first communication with brick-and-mortar energy.
New Stores: Where and When
The three new UK locations are confirmed for Liverpool, Glasgow, and Manchester—three iconic shopping cities chosen for their vibrant retail appeal and strong consumer engagement.
All three retail destinations will showcase Anthropologie’s blend of fashion, accessories, home decor, gifts, and in-house apparel labels such as Pilcro, Daily Practice, and Maeve, aiming for a carefully curated offering uniquely tailored for each city’s trendsetters and gift-givers.
Each new store will feature dynamic launch events, from goodie bags for early shoppers to festive beverages, nail art stations, blow-dry bars, and personalized surprises designed to capture UK holiday shopping crowds.
U.S. Heritage, UK Innovation
Founded in the United States, Anthropologie made its UK debut with the iconic Regent Street flagship in London, offering a curated, gallery-like experience that quickly differentiated it from mainstream fashion chains.
Over the years, the brand has expanded into regional markets such as Bath, Guildford, Cambridge, and Oxford, steadily increasing its local relevance with a mix of urban and suburban boutiques.
The brand’s expansion into regional locations such as Bath, Guildford, Cambridge, and Oxford has enabled it to connect with new audiences. These smaller stores often emphasize home and gifting categories, aligning with local consumer preferences and solidifying Anthropologie’s presence beyond major urban centers.
DTC Growth and Strategic Adaptation
Alongside its retail openings, Anthropologie is investing deeply in its UK direct-to-consumer (DTC) operations. With a robust online platform, localized product assortments, home and gifting categories, and partnerships with regional influencers, the retailer is crafting a seamless omnichannel journey to capture British consumers where they shop most—both in physical stores and online.
“Given the challenging market environment, 2025 will be highly complex, making it all the more critical for the fashion industry to have the correct strategies in place,” Savilia said. “We are predicting shifts in pricing and product ranges in response to changing consumer priorities, while the increasing importance of independent retailing highlights the need for brands to expand global connections.”
Lifestyle Offerings: Local Relevance and Brand Identity
Every new Anthropologie store will serve as a lifestyle destination, offering not just apparel and accessories but also a strong selection of home furnishings, kitchenware, gifts, wellness products, and in-store events. Central to the brand’s strategy is creating Anthro-style environments—unique, artful spaces with living walls, creative installations, and imaginative displays.
These stores are designed to be more than places to purchase clothes—they are gathering spots, inspiration hubs, and community anchors.
Impact and Future Outlook
With the opening of three new stores in the UK before the end of 2025, Anthropologie is set to further solidify its reputation as a transatlantic leader in creative retail. The expansion comes as the brand celebrates. UK and continues to outperform in both the US and European markets, supported by parent company URBN and its strong global platform.
Conclusion
Anthropologie’s move to open three new UK stores in Liverpool, Glasgow, and Manchester by the end of 2025 marks more than just an expansion—it’s a statement of confidence in the European market, a celebration of brand identity, and a promise of creative, community-driven retail for a new era.
