French beauty brand L'Occitane, which has recently launched a virtual store experience in collaboration with Emperia, a leading developer of virtual stores. Emperia's platform offers brands the tools to create engaging virtual experiences, including virtual reality (VR) stores.
The platform integrates with existing e-commerce and stock management software, tracking demographics, store activity, and purchases. This integration allows brands to maintain features of an in-store experience while leveraging the benefits of digital technology. L'Occitane's virtual store, designed by Emperia, transports its heritage and products into a new setting, aiming to increase brand engagement, customer loyalty, and e-commerce results.
The virtual space draws inspiration from Provence, France, allowing users to explore areas reminiscent of the region via a virtual bicycle or hot air balloon. The brand's key products, including skincare, fragrance, and body care, are represented within the experience, with videos, facts, and interactive content available for users to view.
It shows how a digital experience can change the data equation for retailers, even as they keep features of an in-store experience. Emperia's platform doesn't require VR headsets, making it accessible through mobile or laptop devices. This accessibility expands the reach to new and future online shoppers, increasing brand loyalty and creating a complete new shopping experience.
Despite the nascent nature of the VR retail industry, studies show promising trends. According to a PwC report from August 2022, around a third of consumers had tried a VR app in the last six months, and 32% bought products after checking them out in VR. A separate poll found that roughly 37% planned to shop using VR and augmented reality.
This innovative approach adds a new layer of personalization and interactivity to the online shopping experience, immersing shoppers in the world of L'Occitane. Emperia's platform provides the technology and visual infrastructure that architect the virtual stores, undergirded by data.
