This season, Macy’s is bringing pure magic to the holidays with the launch of a limited-edition collaboration with Disney, featuring apparel, home goods, and beauty products. Officially released on October 17, 2025, the festive capsule collection celebrates decades of Disney’s timeless charm and Macy’s tradition, featuring over 120 unique items available both online and in 200 Macy’s stores across the U.S., with a show-stopping presence at the Herald Square flagship in New York City.
Magic, Nostalgia, and Next-Gen Style
The collection, inspired by the annual Macy’s Thanksgiving Day Parade and the debut of a brand-new Minnie Mouse balloon for the 99th Parade, covers everything from cozy family pajamas and slippers to spirited sweats, on-trend loungewear, dazzling holiday dresses, sweaters, and even parade-ready purses.
Macy’s Chief Merchandising Officer Nata Dvir explained:
“Macy’s and Disney have created magic together for ninety years, establishing a legacy that is beloved across multiple generations. We recognize this rich history and are excited to offer our customers this exclusive holiday assortment. The comes to life in dedicated Mickey and Minnie Shops and offers all our customers – from our youngest to our most fashion-forward products and experiences only available at Macy’s.”
A Disney Wonderland on 34th Street and Nationwide
Macy’s flagship at Herald Square hosts a dedicated Mickey and Minnie Shop—a whimsical, immersive boutique, where guests can explore, pose with interactive AR Balloon Handler displays, and shop exclusive Disney merch. Shoppers nationwide can find the collection at Macy’s, in the Macy’s app, and special shops within more than 200 locations, including in Miami, Los Angeles, Houston, Dallas, Chicago, and Orlando.
Apparel, Beauty, and Home: Enchanted for Every Fan
Apparel offerings touch every note of nostalgia—unisex sweats and statement tees, festive bauble-filled sweaters, signature red-and-white puffer jackets, and capsule drops from brands like Kate Spade, MAC Cosmetics, Hallmark, BaubleBar, Loungefly, Citizen, Swarovski, Stoney Clover Lane, Funko, and more.
Accessories range from parade-and-party purses, Minnie and Mickey crossbody bags, dazzling bracelets, pins, and jewelry, to fashion-forward Barrettes and character-themed wallets. Beauty highlights include MAC’s Minnie Mouse Lipglass Trio and Mickey’s Magic Mascara, plus bath and body kits that double as holiday gifts.
Home and holiday decor round out the celebration: limited-run Disney ornaments and tree-toppers, quilted throws, keepsake parade balloons, and even scented candles inspired by Mickey and Minnie’s favorite treats.
A Minnie Moment: The Parade, the Balloon, the Glam
The 99th Macy’s Thanksgiving Day Parade marks the debut of a spectacular new Minnie Mouse balloon, soaring over New York City for the first time since Mickey’s debut in 1934.
“Fans of all ages will have the chance to welcome Minnie Mouse and her signature charm as she makes her debut in this year’s Macy’s Thanksgiving Day Parade,” Chrissy Anderson, vice president of North America Brand Commercialization at Disney Consumer Products, said in a statement. “There’s no better way to mark this milestone than with a limited-edition collection that celebrates her sparkling personality and iconic style.”
From Collectibles to Keepsakes
Each product is infused with vintage Disney artwork, celebrating legendary cartoonist Floyd Gottfredson and the rich visual storytelling that bridges childhood memories and contemporary style. A trio of collectible fashion dolls—Minnie Mouse, Daisy Duck, and Mickey Mouse—headline the toy collection, each dressed in looks pulled from the Macy’s x Disney apparel line.
For All Ages, Styles, and Holiday Moments
Whether you’re shopping for pajama sets, parade memorabilia, beauty must-haves, or home accents, the Macy’s and Disney collaboration brings magic to every gift-giving moment. As Minnie Mouse herself takes flight during the Parade, fans of all ages can dress and decorate to match her signature sparkle.
