Meta Eyes 10 Million-Year Sales with $799 Smart Glasses

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Meta has unveiled its most advanced wearable to date, the Meta Ray-Ban Display. This new iteration of smart glasses, launching on September 30 at $799, combines a high-resolution color screen in the right lens with the groundbreaking Neural Band, an EMG-powered wristband controller. With these innovations, Meta is betting big on consumer adoption, projecting up to 10 million unit sales per year by 2026. The Ray-Ban Display signals Meta’s ambition to move the digital experience from phones directly onto faces, changing the dynamics of everyday connectivity and digital interaction.

Built-In Display, App Integration, and Real AI

For the first time, Meta’s smart glasses feature a high-resolution 600 x 600-pixel display positioned within the right lens. This display lets users view notifications, respond to messages, access live translations and navigation, and see weather, calendar events, and social media feeds from Instagram, WhatsApp, and Facebook. The glasses run Meta’s onboard AI assistant, making it possible to interact hands-free with apps and media. “Glasses are the perfect form factor for personal superintelligence, as they allow you to remain engaged in your surroundings while accessing AI capabilities that enhance your intelligence, improve communication, boost memory, sharpen senses, and more,” CEO Mark Zuckerberg explained during the Connect launch event.

Early hands-on reviews highlighted the device’s utility for quick information checking, content sharing, and voice or gesture-driven notifications, which help bridge the gap between digital immersion and real-world attention. The Ray-Ban Display also sports open-ear speakers and a 12-MP camera for capturing images and video clips, making it a versatile tool for content creators and casual users alike.

Gesture Control With Neural Band

Meticulously engineered to be both intuitive and robust, the Meta Neural Band wristband uses electromyography (EMG) sensors to translate minute finger and hand movements into digital commands. Paired with the smart glasses, users can scroll, select, and adjust settings on the lens display by simply sliding their thumb or pinching fingers together. The Neural Band allows users to scroll by sliding their thumb across their gripped hand and select items by pinching their thumb and index finger together, as Zuckerberg showed in his product demonstration. With 18 hours of battery life and constructed from Vectran—the same resilient material used in NASA’s Mars missions—the Neural Band is IPX7 water-resistant, ensuring durability for all-day wear without compromising comfort or style.

Technical Specs and Target Audience

The Ray-Ban Display glasses deliver six hours of mixed-use battery life, with a carrying case that provides up to 30 hours of additional power. They include transition lenses that adapt to changing light conditions and are available in prescription strengths from -4.00 to +4.00. With millions of earlier-generation Ray-Ban Meta glasses already sold, Meta expects rapid adoption as the new features—especially hands-free notifications, navigation, and media control—appeal to commuters, digital creators, and the broader wellness and accessibility markets.

“You can wear the glasses and feel good in your favorite brands, but if you actually need, like, some super-powers, some immediate information, that could be delivered through audio or through the display,” EssilorLuxottica’s Chief Wearables Officer, Rocco Basilico added, calling the new display “the biggest launch that we have done so far,” reflecting the confidence behind this new class of wearable tech.

Expanding Applications and Accessible Design

The expansion in features means that Ray-Ban Display glasses not only cater to tech enthusiasts and content creators but also provide valuable functionalities for accessibility needs. Instant translation, gesture commands for those unable to use voice, and navigation aids for mobility-impaired users set a new standard for inclusivity in wearable design. Meta’s public demos showcased how synced calendars, live sports scores, and e-commerce alerts can turn everyday routines into a frictionless digital experience, and the glasses can integrate with emerging apps for fitness tracking and AR games.

Future of Everyday Wearable Tech

Meta’s strategy aims to push the boundaries of practical, stylish wearables, positioning Ray-Ban Display as a mass-market leader ahead of rumored launches from competitors like Apple and Google. With a forecast of up to 10 million annual sales and a market now primed for smart, connected eyewear, Meta could define a new category in digital living—one where the boundary between the real and augmented world is seamless, intuitive, and always within sight. The Ray-Ban Display smart glasses and Neural Band controller represent Meta’s strongest bid yet to unify intelligence, style, and everyday utility in a single wearable platform.

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