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Nike Sells RTFKT as the NFT Dream Deflates

Nike has quietly sold its digital products subsidiary RTFKT, closing a short but closely watched chapter in big‑brand experiments with NFTs and virtual sneakers.

Nike Sells RTFKT as the NFT Dream Deflates in 2025
News

Nike Sells RTFKT as the NFT Dream Deflates

Nike has quietly sold its digital products subsidiary RTFKT, closing a short but closely watched chapter in big‑brand experiments with NFTs and virtual sneakers. The move signals Nike’s renewed focus on its core athletic business just as the broader Web3 and digital collectibles market continues to cool.​

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