Microsoft and Revolve revolutionize fashion discovery with an AI-powered shopping experience, integrating Copilot and contextual curation for seamless, lifestyle-driven recommendations.
AI-Powered Fashion Discovery Goes Mainstream
The breakthrough experience harnesses Curated for You—Revolve’s intelligent merchandising engine—within Microsoft Copilot, empowering users to shop through natural conversation. Rather than scrolling endless grids, shoppers can now describe moods or occasions (“What should I wear to a beach wedding?” or “Outfit ideas for Italy”) and instantly receive personalized looks, filtered from top retailers such as Steve Madden, Tuckernuck, Rent the Runway, and Lulus.
Katy Aucoin, CEO of Curated for You, explains: “We’re helping consumers discover fashion the way they actually think—based on plans, moods, and moments—and bringing it to life inside a tool they already use every day. It’s not just shopping; it’s discovery that feels personal.”
Relevance, Empathy, and Curation
Jennifer Myers, principal product manager for Microsoft Shopping, reinforces the human-centered approach: “By infusing shopping with relevance and empathy, we’re turning Copilot into a style companion that understands your life. This partnership bridges lifestyle intent with real-time curation, helping users go from idea to outfit seamlessly.”
Now, Copilot detects contextual cues in user prompts—even if the query isn’t a typical search. Users exploring changing seasons, prepping looks for events, or seeking inspiration for “moments” are matched instantly to curated selections, plus styling tips, from the platform’s expanding inventoryy.
Hands-on With Copilot Lifestyle Commerce
Microsoft Copilot users can shop by simply chatting, refining their requests in real time (“stylish boots for fall festivals” or “date night in Milan”), with Curated for You processing trend data, retailer stock, and user preferences to output personalized recommendations. This conversational approach reduces friction and aligns shopping with genuine inspiration moments.
Leading Retailers Onboard
REVOLVE, Steve Madden, Rent the Runway, Lulus, and Tuckernuck are all live, providing a broad spectrum of occasion-appropriate looks directly inside Copilot. Retail partners gain deep insight into what excites shoppers, with Copilot logging themes, searches, and emerging trends—creating a feedback loop that powers ever-more relevant merchandising and adaptive catalogs.
Tech-Driven Retail Evolution
As Microsoft’s Copilot shifts from pure productivity assistant to a discovery-first retail companion, the model sets a new standard for both consumer experience and merchant engagement. With millions in revenue claimed for launch partners and engagement rates reportedly tripling, the partnership articulates the value of prediction-powered shopping, though these early numbers remain vendor-reported until third-party case studies emerge.
Shaping the Future of Fashion Shopping
Microsoft and Revolve’s Copilot-powered fashion platform is positioned as a model for empathy, personalization, and technology-driven retail advancement. ‘Discovery that feels personal’ is the new North Star for digital commerce and consumer engagement.
