Mielle Organics Launches Into Ulta Beauty
Mielle Organics, the fastest growing Black-owned & women-led global beauty brand, is now sold at the nation’s largest beauty retailer Ulta Beauty.
Jeanel Alvarado is a marketer and retail strategist, leveraging 15+…
Mielle Organics, the fastest growing Black-owned & women-led global beauty brand, is now sold at the nation’s largest beauty retailer Ulta Beauty. Their award-winning multicultural haircare is available to shop at all 1,300+ stores nationwide & online at ulta.com.
Founded in 2014 by registered nurse, CEO Monique Rodriguez, with the goal to deliver effective haircare solutions, while inspiring women in business and entrepreneurship to pursue their passions.
“We’re delighted to welcome Mielle Organics to the Ulta Beauty haircare assortment” says Jessica Phillips, vice president of merchandising at Ulta Beauty. “The brand has established a loyal fanbase over the years and we’re excited to offer yet another touch point for beauty enthusiasts to discover their beloved products. We know our guests will embrace Mielle Organics into their routines as so many people have all over the world.”
Today, Mielle Organics is a global and viral sensation, with orders in over 87 countries around the world. Their products can be found in more than 100,000 stores across the U.S. in retailers such as Ulta Beauty, Sally Beauty, Target, CVS, Rite Aid, Walgreens, and Walmart.
“We are so excited to offer Mielle Organics to Ulta Beauty’s guests across the country,” said Monique Rodriguez. “This launch is the culmination of nearly eight years of building this brand with a focus on innovation and ingredients that offer solutions for textured hair. Ulta Beauty is a premiere destination for beauty lovers, and now Mielle Organics has arrived!”
Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.