Purple Style Labs (PSL) has quickly become a pivotal force in luxury fashion, serving as a curator, accelerator, and global distribution platform for India’s most exciting designer talent. Founded in 2015 by Abhishek Agarwal and headquartered in Mumbai, PSL has grown from an ambitious startup to a major industry player—uniting iconic Indian labels, scaling emerging designers, and connecting Indian heritage to a global fashion audience.
What is Purple Style Labs?
Purple Style Labs is an omnichannel luxury fashion house that brings together India’s top designers under one platform. PSL merges digital, physical, and cross-border retail to enable the discovery and growth of Indian design talent—it owns and operates platforms like Pernia’s Pop-Up Shop and The Stylist.
Customers can discover, shop, and customize uniquely Indian designer apparel, jewelry, and accessories through PSL’s online store, flagship stores in every major Indian metro, and a store in London—the first international retail hub focused on Indian fashion.
PSL’s model is built on curation, investment in young designers, and a proprietary omnichannel retail framework. Through this, it incubates brands, handles everything from merchandising and digital marketing to retail execution, and brings smaller labels into the international luxury spotlight.
How Does It Work?
- Design Scouting and Brand Acceleration: Purple Style Labs incubates young designer brands and helps them with sales, marketing, and technical support, making it the go-to launchpad for new Indian labels.
- Brand Acquisitions: PSL has acquired and scaled established brands. A defining milestone was its purchase of Pernia’s Pop-Up Shop and Wendell Rodricks, each rapidly expanded under the PSL umbrella.
- Physical and Digital Retail: With more than 10 Pernia’s Pop-Up Studio experience centers across cities like Mumbai, Delhi, Bengaluru, Hyderabad, Kolkata, Ahmedabad, and a flagship store in London, PSL provides designers with extensive reach, while consumers enjoy a luxury, multi-brand shopping experience.
- Omnichannel Technology: In-house proprietary tech supports integrated customer journeys across website, app, and physical storefronts, all reinforced with seamless logistics, customer service, and data-driven personalization tools.
Origin Story and Founders
PSL was founded by Abhishek Agarwal, a graduate of IIT Bombay and former Deutsche Bank derivatives specialist, who pivoted into fashion entrepreneurship with a bold vision—to build India’s answer to LVMH. Agarwal’s story, as he describes it, began not from fashion lineage but a strong personal passion and a sharp, outsider’s eye for market opportunity:
I transitioned into fashion entrepreneurship with a bold vision to establish India’s equivalent to LVMH. Although I lacked field-specific education, my determination was unwavering… Sensing this opportunity in the industry, combined with a personal interest in luxury fashion, led to the inception of Purple Style Labs.
Agarwal’s journey from a finance background in Odisha to creating a luxury fashion house in Mumbai highlights entrepreneurial ambition. Key hires and collaborations include industry veterans and creative directors, amplifying PSL’s ability to nurture, market, and commercialize new Indian designers.
How Much Has Purple Style Labs Raised?
Purple Style Labs is one of the best-financed luxury platforms in India, having raised over $87 million USD through multiple rounds, including a $40 million Series E round in March 2025.
- Seed Round (2018): $3 million
- Series B (June 2022): $10 million
- Venture Round (September 2022): ₹100 million (~$1.3 million)
- Series C (April 2023): ₹1.1 billion (~$14 million)
- Series D (November 2023): ₹666 million (~$8 million)
- Series E (March 2025): $40 million
Market Impact and Growth
- Rapid Revenue Growth: PSL reported 100% year-on-year growth for the last two years, finishing FY22-23 with INR 372 Cr revenue, and expects to surpass INR 500 Cr by March 2024 while achieving EBITDA profitability.
- Designer Reach: Now representing 800+ leading and emerging Indian designers, including Tarun Tahiliani, Anita Dongre, Gaurav Gupta, Masaba, and Rohit Bal, among others.
- Internationalization: London’s flagship store positions PSL at the intersection of Indian fashion and Western luxury, exposing Indian creators and textiles to the European market.
- Brand Incubation and Acquisitions: PSL has acquired and scaled brands like Wendell Rodricks, opening multiple standalone stores and targeting a 100 Cr annual run rate per acquired brand.
Final Thoughts
PSL’s blend of technology, brand curation, aggressive international expansion, and deep investment in Indian creativity is reshaping perceptions of Indian luxury fashion. Now with substantial financial backing, acclaimed acquisitions, and an omnichannel engine, Purple Style Labs is not just following the global luxury playbook—it’s rewriting it from Mumbai to London and beyond.
