SKIMS, the innovative underwear and loungewear brand co-founded by Kim Kardashian and Jens Grede, has been named the official underwear partner of the NBA, the WNBA, and USA Basketball.
The partnership comes on the heels of the launch of SKIMS' first men's collection, which features three collections of everyday essentials designed with comfort at the forefront. The brand celebrated this launch with a campaign titled "Every Body is Wearing SKIMS", featuring NBA All-Star Shai Gilgeous-Alexander among other athlete endorsers.
Kim Kardashian expressed her pride in the partnership, stating that it reflects SKIMS' growing cultural influence. "I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture," said Kim Kardashian, Co-Founder & Creative Director, SKIMS. "Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive."
“The NBA’s modern approach and significant impact on pop culture, entertainment, and fashion is unparalleled in sports,” said Jens Grede, Co-Founder & CEO, SKIMS. “Our partnership marks a remarkable opportunity for SKIMS and the NBA to work together on what it means to engage the next-generation of fans through basketball.”
NBA Commissioner Adam Silver also expressed his enthusiasm for the partnership, noting "SKIMS has quickly become one of our most culturally-influential brands," said NBA Commissioner Adam Silver. "We look forward to bringing NBA fans and SKIMS users unique experiences, new offerings and premium products through our partnership."
As part of the partnership, SKIMS will receive media exposure across various league platforms, including on-court virtual signage during NBA and WNBA national broadcasts and on the leagues' official social and digital platforms. Fans can expect to see the partnership come to life at future marquee events, such as the NBA All-Star and the NBA In-Season Tournament., loungewear, and shapewear industry, providing solutions for every body.
The brand sells directly through its website and select partnerships with retailers including Nordstrom, Saks Fifth Avenue, Selfridges, SSENSE, Net-a-Porter, Lane Crawford, Holt Renfrew, KaDeWe, and David Jones. This partnership with the NBA, WNBA, and USA Basketball is set to further cement SKIMS' position as a leading player in the fashion industry.
Since its inception in 2019, SKIMS has been setting new standards in the underwear, loungewear, and shapewear industry, providing solutions for every body. The brand sells directly through its website and select partnerships with retailers including Nordstrom, Saks Fifth Avenue, Selfridges, SSENSE, Net-a-Porter, Lane Crawford, Holt Renfrew, KaDeWe, and David Jones. This partnership with the NBA, WNBA, and USA Basketball is set to further cement SKIMS' position as a leading player in the fashion industry.
