The e-commerce landscape is bracing for seismic shifts as new tariffs, regulatory changes, and supply chain complexities threaten to disrupt operations. In its latest Tariff Turmoil Report, Swap—a leading e-commerce operating system—unveils critical insights into how businesses can adapt to these challenges. Based on a survey of 100 e-commerce and fulfillment executives, the findings highlight urgent strategies for survival and growth in an increasingly volatile market.
The Stark Reality of Tariff Impacts
Executives painted a dire picture of the road ahead:
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30% anticipate tariffs will have a “massive impact” on their business in 2025, while 53% expect a “large impact”.
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A staggering 83% fear these changes could threaten their company’s survival.
These challenges are not short-term hurdles. Over half (53%) predict tariff-related disruptions will persist for more than three years, with only 6% expecting relief within 12 months.
How Businesses Are Adapting
To weather the storm, companies are adopting short-term tactics:
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Shifting supply chains: 56% are moving to domestic suppliers to reduce dependency on cross-border logistics.
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Pricing adjustments: 55% are revising pricing strategies to absorb costs.
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Stockpiling goods: 31% are preemptively building inventory before tariffs take effect.
Notably, businesses are passing costs to consumers, with 64% intending to transfer at least 25% of tariff-related expenses to customers. On average, buyers will shoulder 34% of added costs.
The Rush for Partnerships and Solutions
Acknowledging a lack of preparedness, 65% of executives are turning to external support:
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88% have sought consulting or formed partnerships to navigate cross-border complexities.
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Demand for tools like inventory management systems, tax-filing assistance, and cross-border shipping expertise is surging.
Juan Pellerano-Rendon, Swap’s Chief Marketing Officer, emphasized:
“The data is clear. Tariffs and regulatory shifts aren’t just a bump in the road for e-commerce companies, they’re a seismic shift. Companies that prioritize flexibility, cost mitigation, and strategic partnerships will be better positioned to survive and thrive in this evolving landscape. Swap is empowering businesses to future-proof their operations.”
How Swap Is Empowering E-Commerce Resilience
Swap’s platform addresses these pain points by consolidating operations—from inventory management to cross-border logistics—into a single dashboard. Key offerings include:
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AI-Driven Inventory Solutions: Swap’s new Inventory product uses predictive analytics to optimize stock levels, mitigate overstocking, and forecast demand.
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Cross-Border Simplification: The platform automates duties, taxes, and compliance, reducing friction for international sales.
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Unified Data Insights: By integrating data across supply chains, Swap provides actionable recommendations to improve profitability.
A $40 Million Boost for Global Expansion
Fresh off a $40 million Series B funding round led by ICONIQ Growth, Swap plans to deepen its U.K. presence while expanding into the U.S., EU, Australia, and Canada. Seth Pierrepont of ICONIQ Growth noted: “Swap’s all-in-one platform redefines how brands manage global operations.”
The Path Forward
As tariffs reshape the e-commerce landscape, Swap’s report underscores the urgency of agility and innovation. Businesses that leverage integrated platforms, AI-driven tools, and strategic partnerships will survive and thrive in this new era. Explore Swap’s full report or visit their website to learn how their solutions can future-proof your operations.
