Luxury retailer Neiman Marcus has once again partnered with legendary French fashion house Balmain to bring its customers a taste of the Côte d’Azur. The exclusive Balmain Beach Club collection, inspired by the glamour and elegance of the French Riviera, features 14 pieces of ready-to-wear and handbags in a summery palette of soft yellows, blues, and whites, accented with Balmain’s signature gold details.
This limited-edition collection showcases Balmain’s rich heritage. Creative director Olivier Rousteing delved into the brand’s archives to revive a stunning baroque print originally designed by founder Pierre Balmain. The elegant motif adorns flowing dresses, bold canvas and leather handbags, and other exquisite pieces, evoking the spirit of luxurious beachside getaways.
“My team and I wanted to keep this special limited-edition collection chic, light and easy for upcoming summer days and evenings,” explains Olivier Rousteing, Balmain Creative Director. “But, of course, we wanted to ensure that the connection…
to the house’s incredible design history remained evident for those in the know. So, we started out by riffing on some singular archival references—including Monsieur Balmain’s beloved Baroque flourishes and the signature Labyrinth motif.
Then we mixed in some of the strongest themes that we’ve sent down our most recent runways, such as an array of eye-catching bright pastels and some unexpected twists on camouflage patterns.
And we’ve ended up with an offering that definitely channels the distinctive modern spirit of today’s Balmain.” Exclusive Balmain Beach Club Immersive Experience at Neiman Marcus NorthPark.
Credit: Robie Robinson for Neiman Marcus Neiman Marcus, known for providing unparalleled luxury experiences, offers the Balmain Beach Club collection in 10 select stores, online, and through remote selling channels…
Discussion
0 Comments
No comments yet
Start the conversation
Share your take on this story and help shape the discussion.
Sign in to join the discussion.