Nordstrom Rack’s New Park City Store Is a Big Win for Utah’s Shoppers

Aashir Ashfaq
6 Min Read
Nordstrom Rack’s New Park City Store Is a Big Win for Utah’s Shoppers
Credit: Nordstrom Rack

Nordstrom, Inc. is expanding its off price footprint in Utah with plans to open a new Nordstrom Rack at Junction Commons in Park City in fall 2026, bringing its “great brands at great prices” formula to one of the state’s most high traffic resort communities. The move strengthens the retailer’s presence in the broader Salt Lake City market while tapping into a powerful mix of tourists, second home owners, and style driven locals.​

A strategic move into Park City’s resort retail hub

The new Nordstrom Rack will open at Junction Commons, a 319,661 square foot open air shopping destination located in the Park City resort area, just off I‑80 at Kimball Junction. The center already houses brands such as Nike, Columbia, Ulta, and Shake Shack, positioning Nordstrom Rack alongside established traffic drivers and lifestyle anchors.

With around 60 retailers including, Coach, Columbia Factory, Abercrombie & Fitch, J.Crew Factory, Polo Ralph Lauren, Nike Factory Store and Le Creuset, Junction Commons has become a go to destination for both tourists and locals. The arrival of Nordstrom Rack deepens the center’s fashion mix and reinforces its positioning as a premier retail hub for value conscious yet brand focused shoppers.​

“Great brands at great prices” plus omnichannel convenience

Announcing the new store, Gemma Lionello, President of Nordstrom Rack, said, “We look forward to being a part of the Park City community and serving our customers with an amazing offering of great brands at great prices.” She emphasized that the Park City opening also supports the company’s ambition to grow its footprint in the wider Salt Lake City market and introduce new shoppers to the Nordstrom experience.​

Lionello also highlighted the convenient services that will be available at the new location, noting that customers will be able to pick up online orders from both Nordstrom.com and NordstromRack.com and make returns easily in store. This tight connection between digital and physical channels is central to Nordstrom’s interconnected model, which aims to let customers shop “when, where and how” they prefer.​

Junction Commons doubles down on destination retail

For Junction Commons owner Singerman Real Estate, landing Nordstrom Rack is a significant win. Adam Greenebaum, Senior Vice President of Singerman Real Estate, said, “The addition of Nordstrom Rack further solidifies Junction Commons‘ position as a premier shopping destination and reflects the continued success and appeal of the Park City market.”​ He added that the team expects Nordstrom Rack to become an integral part of the community and to contribute to the project’s ongoing evolution and long term success. With its mix of local boutiques, national full line retailers, outlets, restaurants and services, Junction Commons offers a diversified backdrop that should complement Nordstrom Rack’s off price value proposition.​

Off price engine and Utah footprint

Nordstrom Rack is the off price division of Nordstrom, Inc., offering shoppers up to 70% off on trend apparel, accessories, beauty, home decor, and shoes from many of the top brands carried at full line Nordstrom stores. Beyond discounts, key services include online order pickup for Nordstrom.com and NordstromRack.com, easy returns, and alterations at select locations, making Rack a powerful customer acquisition funnel.​

The company describes Nordstrom Rack as its largest source of new customers, feeding shoppers into the broader Nordstrom ecosystem. In Utah, Nordstrom, Inc. currently operates two Nordstrom stores and four Nordstrom Rack stores, generating more than 500 jobs statewide; the new Park City location will further expand both its physical footprint and its economic impact in the region.​

Nordstrom’s interconnected model

Founded as a shoe store in 1901, Nordstrom, Inc. has built its brand around helping customers feel good and look their best, with service at the center of every decision. Today, its interconnected model spans nearly 400 Nordstrom, Nordstrom Local and Nordstrom Rack locations, plus robust digital channels through the Nordstrom and Rack apps and websites.​

This new Park City Nordstrom Rack is another example of how the retailer is using off price formats and high traffic lifestyle centers to stay close to customers’ daily routines while still delivering access to coveted brands. For travelers and locals alike, it adds a fresh destination for style discovery, value, and convenient omni channel services at the base of one of Utah’s most famous resort corridors.​

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