Sustainability and flexibility have become key drivers for consumers looking to spice up their wardrobes without a purchase commitment. Recognizing this shift, the online fashion retailer Oh Polly has made a significant move by launching its own rental collection, offering fashion-forward individuals an opportunity to indulge in the latest trends while embracing eco-conscious living.
Founded in Glasgow in 2015 by Claire Henderson, Oh Polly quickly established itself as a digital native brand with a purpose. The founders, moved by the poverty they witnessed in Southeast Asia, began their journey selling clothes on eBay and donating profits to charity. Since then, the brand has grown rapidly, expanding its presence to include offices in Liverpool, Los Angeles, Dhaka, and Guangzhou. Catering primarily to the 16-30 female market, Oh Polly has become synonymous with vibrant, on-trend fashion that resonates with young women across the globe.
The new rental initiative by Oh Polly is a testament to the brand's innovative spirit and commitment to sustainability. Partnering with Zoa, the UK's first integrated fashion rental specialists, Oh Polly has curated an exclusive collection available for rent directly through its website. This service, currently available only in the UK, allows customers to enjoy stunning pieces from Oh Polly's range, including ski looks, occasionwear, and loungewear, for as little as £19 for four days.
The rental process is straightforward and user-friendly, ensuring customers can effortlessly access their desired outfits for special occasions or everyday wear. With extended UK returns of 30 days for a refund or exchange and 45 days for store credit, along with free economy Click & Collect on UK orders over £50, Oh Polly makes it convenient for customers to try out their favorite styles without the long-term commitment.
Oh Polly's rental collection caters to budget-conscious shoppers and appeals to those who are mindful of their environmental impact. By offering a rental option, the brand encourages a circular fashion model, reducing waste and extending the lifecycle of garments. This aligns with the growing trend of consumers seeking more sustainable alternatives to fast fashion, making Oh Polly a pioneer among online retailers.
