Old Navy has officially launched its inaugural designer collaboration, partnering with legendary American designer Anna Sui to debut a limited-edition capsule that’s already causing waves in the fashion world. Announced in late October 2025, the Old Navy x Anna Sui collection stands out for its joyful, bold style and marks a milestone in the brand’s three-decade history as a destination for accessible American fashion.
A Statement Collaboration for All Generations
Under the creative direction of Zac Posen, Old Navy’s Chief Creative Officer, the brand selected Anna Sui—famed for her downtown cool and iconic 90s romanticism—to bring exclusive designer spirit to its shelves.
“Anna is a true American icon — fun, joyful, rock ‘n’ roll, and with the coolest taste in fashion. She has infused this collection with everything the Old Navy community loves: energy, joy, and a spirit of fun,” said Zac Posen in the official announcement.
Sui echoed his enthusiasm, emphasizing the collection’s empowering ethos:
“I am so happy to bring my designs to the Old Navy customer and collaborate with Zac [Posen] on this first for the brand. I design for women who want to be themselves and have fun with fashion. I hope this collection inspires every woman to do just that,” Sui shared.
Details: The Old Navy x Anna Sui Capsule
The collection offers 24 distinct styles ranging from XS to 4X, retailing from $19.99 to $119.99. Sui’s design DNA is clear throughout: think butterfly motifs, vintage-inspired florals, romantic ruffles, and rich textures. From velvet and lace tops to vegan leather coats, midi skirts, and grunge revival dresses, each piece channels the confident, eclectic sensibility that Sui is adored for — now rendered accessible for a broad audience.
The signature butterfly carries special meaning for Sui, signifying creativity, personal growth, and joy — a perfect match for Old Navy’s welcoming brand ethos.
A New Era for Old Navy
This collaboration signals Old Navy’s ambition to become more than a value retailer, establishing itself as a true style destination open to all generations.
The launch campaign also enlisted musical artist PinkPantheress as a face for the collection, aligning with Sui’s famed connections to youth culture and music throughout her career.
Accessibility and Inclusivity
Old Navy made a point to ensure all pieces in the capsule are size-inclusive and affordable, with nothing priced over $120. The designer’s expertise in blending vibrant color, whimsical prints, and edgy fabric choices comes through in every detail. Customers flocked to both online and select Old Navy stores nationwide to shop the collection, with early reports indicating strong demand and rapid sell-through on key items.
Anna Sui’s Legacy Meets Retail Innovation
The collection merges Anna Sui’s signature vintage and rock-and-roll influences with Old Navy’s classic American essentials, resulting in styles that inspire individuality and self-expression. Sui noted that her goal was to design pieces that celebrate confidence and creativity, encouraging women to enjoy fashion and express their unique spirit.
Looking Ahead: More Designer Collaborations to Come
This collaboration marks only the beginning. Posen and Sui have hinted that Old Navy will announce additional partnerships with leading American designers, aspiring to blend collectible fashion and mass-market reach.
“We have an ability at Old Navy to do amazing materialization and bring style at an accessible price point, and that’s just a very cool thing,” said Posen.
What’s Next for Customers?
With Old Navy x Anna Sui live and selling fast, shoppers are encouraged to act quickly. Prices and sizes were intentionally kept broad, with florals, denim, and satin creations flying off shelves from coast to coast.
