Online Shoppers Spent the Most on Home Furniture & Luxury Apparel (Report)

Notably, specific categories saw higher average expenditures; home furniture led with $3.41 per visit, followed closely by luxury apparel at $3.24, food and beverage at $3, and $2.81 for health and beauty.

Average e-commerce spending per online shopper worldwide per visit in 4th quarter 2023, by category, © Statista 2024 The average order value (AOV) in e-commerce also saw significant variations throughout the year. As reported, the global AOV was more than $110 in September 2023.

This metric is crucial as it reflects the average total spent per order over a defined period, providing insights into consumer purchasing behavior and economic conditions affecting e-commerce. Traffic sources played a pivotal role in influencing these values.

Direct navigation to online stores resulted in the highest average order values globally, underscoring the importance of brand recognition and direct customer engagement…