Pacsun Launches California-inspired Eyewear Collection

Pacsun, the iconic youth retailer known for its finger on the pulse of California-inspired fashion, is making a bold new move. The brand has officially launched Pacsun Premium Eyewear, its very first high-end sunglasses collection. This new unisex line marks a significant expansion into the world of elevated accessories and signals Pacsun ’s commitment to growing alongside its ever-evolving customer base.

Elevating Essentials: The Summer 2025 Collection

The debut Summer 2025 Collection is available exclusively at Pacsun stores and online at Pacsun.com, offering a fresh take on everyday sunglasses. Each pair is meticulously crafted from hand-polished 100% acetate, ensuring a premium feel and durability that stands out in a crowded market.

What truly highlights this collection is its design philosophy. Pacsun has opted for a minimalist approach, with subtle gold branding placed discreetly along the interior arms of the frames. This means no visible logos, giving each pair a clean, sophisticated look that’s perfect for those who appreciate understated style. The collection features four core silhouettes, each available in a range of versatile colorways: Black, Olive, Clear, and Tortoise. At a retail price of $60, Pacsun Premium Eyewear manages to deliver luxury-level quality at an accessible price point.

A Strategic Step Forward

The launch of Pacsun Premium Eyewear isn’t an isolated event—it’s part of a larger, thoughtful strategy. Earlier this year, Pacsun introduced Field of Study, its elevated men’s apparel label. Both initiatives are designed to introduce premium products through intentional, curated drops, reflecting the brand’s long-term vision to evolve in tandem with its audience.

Richard Cox, Chief Merchandising Officer at Pacsun, said:

“Sunglasses might seem like a small detail, but they say everything about how someone shows up. Launching our first dedicated eyewear collection is another step forward for the Pacsun brand. We’ve built our identity around youth culture, and now we’re evolving alongside that community as their personal style becomes more intentional. The Pacsun Premium Eyewear collection is designed for them. It’s unisex, exclusive to Pacsun, and a clear reflection of where we’re headed, which is toward a more elevated, design-driven expression of the brand.”

Rooted in California, Growing Up with Its Audience

Pacsun has always drawn inspiration from California’s laid-back yet fashion-forward aesthetic, and the Pacsun Premium Eyewear collection is no exception. This launch signals what’s next for a brand that has long been at the center of youth style—and now, is growing up with its audience. The collection’s clean lines, refined materials, and accessible price point make it the perfect accessory for anyone looking to elevate their summer wardrobe.

Discover the Future of Pacsun

As Pacsun continues to innovate and expand its product offerings, the Pacsun Premium Eyewear collection serves as clear evidence of the brand’s dedication to quality, intentional design, and the ever-changing tastes of its community. Whether you’re a longtime fan or new to the brand, this collection offers a chance to experience Pacsun ’s next chapter firsthand.

Ready to upgrade your look? Explore the Pacsun Premium Eyewear collection in stores and online now at Pacsun.com.