1587 Sneakers Shark Tank Deal Update

The Founding Story: From Frustration to Foundation For co-founder Adam King, sneakers were more than just a fashion statement; they represented an opportunity to challenge long-standing stereotypes.

With nearly two decades of experience at major brands like Adidas, Reebok, and KOIO, King noticed a disconnect: although Asian Americans make up a significant portion of sneaker consumers in the U.S., they were often overlooked by the industry’s marketing efforts.

Motivated to create a brand that authentically represents Asian American stories and culture, King partnered with Sam Hyun, a respected community leader and advocate.

Their shared vision and immediate connection led to the creation of 1587 Sneakers, a brand named after the year the first Asians are documented to have arrived in North America…