Princess and the Pea, a beloved local baby and kids' boutique in Edmonton since 2006, is thrilled to announce the opening of its second location at The Rabbit Hill Shopping Center, located at 5112 Mullen Rd NW, Edmonton. This new store will offer an even wider selection of carefully curated, high-quality products for babies and kids, all within a welcoming and family-friendly space.
This cherished boutique has always been mother-owned and operated, firmly committed to community and quality. Now proudly run by two “mom-trepreneurs,” Princess and the Pea has kept its small, local charm while becoming a favorite destination for parents and kids alike. We specialize in baby and kids' toys, wearables, essentials, and gifts for newborns to school-age kids. The shelves are stocked with premium brands sourced from Canada, the US, and Europe, all carefully studied and tested by their families before being offered to customers.
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Over the years, the boutique has weathered economic challenges that have seen many baby and kids' box stores and local businesses close their doors. Yet, through it all, Princess and the Pea has thrived, thanks to their community's unwavering loyalty and love.
"We’re incredibly thankful to all the families who have supported us over the years," say Daisy and Vicki, Owners of Princess and the Pea. "Opening a second location is an exciting milestone, and we can’t wait to welcome everyone to our new space."
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The new store at The Rabbit Hill Shopping Center will feature an expanded range of kids' and baby items, including organic clothing and educational toys. "We’re also introducing fun new services like customized embroidery, special face-painting days, and pop-up kids' photoshoot sessions. The goal is to make Princess and the Pea a special place where families can shop, play, and create lasting memories."
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Princess and the Pea is committed to serving families across Edmonton and beyond. In addition to their new location at 5112 Mullen Rd NW, Edmonton, the original west-end store is still at 10059 166 St NW, Edmonton. For online shoppers, their e-commerce shop at Princesspea.ca offers free shipping on orders over $99 CAD/USD to Canada and the United States.
For more updates and a peek at what’s new, follow Princess and the Pea on Instagram at @PrincessPeaBoutique.
