Pringles is turning up the romance and the crunch for the 2026 Big Game, debuting a salty meets sweet love story starring Sabrina Carpenter and a “snack of a soulmate” built entirely from crisps, Pringleleo.
A Love Story Built Crisp by Crisp
In the new “Pringleleo” spot, Sabrina Carpenter plays a glam, love weary star who decides to literally take matters into her own hands and build the man of her dreams out of Pringles. Inspired by the brand’s iconic mustachioed mascot Mr. P, she stacks chip after chip until her ideal boyfriend, Pringleleo, comes to life as her perfectly engineered soulmate.
The ad leans into the brand’s new “Once You Pop, The Pop Don’t Stop” platform, reframing it as a playful dating mantra as their romance unfolds through instant sparks, playful outings, and a fan frenzy public appearance. The campaign’s tagline for game day, “Once You Pop, The Love Don’t Stop,” pushes the idea that once the can opens, the fun and flirtation keep going right through the Big Game.
Ninth Straight Big Game for Pringles
This year marks Pringles’ ninth consecutive Big Game appearance, cementing the stackable snack as a consistent player in the high stakes ad lineup. The brand’s 30 second spot is slated to air at the beginning of the third quarter, targeting the moment when snacking is in full swing, and viewers are ready for a fresh creative jolt.
Beyond the in game media buy, “Pringleleo” is the centerpiece of a fully integrated Once You Pop Big Game push spanning PR, digital, in store marketing, and a run of social teasers that gave fans an early taste of Sabrina Carpenter’s Big Game debut. For those who want more than a quick fling with Pringleleo, a 60 second extended cut stretches out the romance into a fuller mini movie.
Star and brand voices on Pringleleo
“Our iconic snack has been popping off in the Big Game for nearly a decade,” Sarah Reinecke, Senior Vice President, Salty Portfolio and Brand, Mars Snacking, said. “This year, we’re bringing Pringles to life, almost literally, as Sabrina builds her beloved Pringleleo, and we’re honored to show the world their unexpected love story.” She added, “We hope snackers pop open their favorite flavor alongside Sabrina and experience their own love at first bite.”
On the creative side, Michael Aimette, Chief Creative Officer, BBDO New York, said, “When you’re playing in a world as iconic and familiar as ‘Once You Pop,’ the fun is seeing how far you can take it.” “This spot taps into what makes Pringles unmistakably Pringles, Mr. P, the joy of stacking crisps, and then lets Sabrina Carpenter take it somewhere only she could.” “She immediately got the joke and elevated it, making a love story built out of crisps feel pretty natural, all things considered
What Fans Can Expect on Game Day
On February 8, 2026, viewers tuning into the Big Game can expect to see Sabrina Carpenter and Pringleleo’s story kick off in game, then continue online where the longer cut and supporting content will live for replay.
The broader Once You Pop push is designed to keep Pringles top of mind across the full Big Game window, from stock up missions at retail to real time reaction moments as viewers share clips, memes, and reactions to Pringleleo’s fate. For a brand that has already spent nearly a decade building its presence on the sport’s biggest stage, this year’s ad leans harder into romance and character than ever, proving that for Pringles, love really is in the can.
