The 2025 edition of Beauty Connect LA brought global industry heavyweights, indie founders, and investors under one roof from November 3–5, transforming downtown Los Angeles into the epicenter of beauty innovation, connection, and pitch-perfect disruption. This year’s event was abuzz with next-gen launches and a new, highly anticipated awards show that elevated visionary disruptors, the hottest up-and-coming brands you’ll want on your radar next year.
- Stage Spotlight: Where Emerging Brands Sparkle
- Why Beaty Brands Compete?
- 2025’s Emerging Brand Finalists
- Winner: Sarelly by Remi Martini
- Breakthrough, Vision and More: All 2025 Beauty Connect LA Winners
- Founder + Buyer Buzz: Trends from the Floor
- Next-Gen Features: The Serum Bar & A-Lister Meetings
- Beauty Connect LA 2025 Wrap Up
Stage Spotlight: Where Emerging Brands Sparkle
Beauty Connect’s Emerging Brand Spotlight drew fierce competition. Six finalist brands, chosen for their scalability, vision, and originality, each got five minutes on stage to pitch to a powerhouse panel of industry insiders and a crowd of top investors and buyers. The prize? Recognition, mentorship, and a custom finalist toolkit, plus prime pop-up space on the exhibition floor.
Why Beaty Brands Compete?
Organizers highlight that the event offers brands a chance to step into the spotlight, deliver a standout business pitch, and showcase their story through a curated video. Selected winners earn a one-on-one mentorship session with a member of the selection committee, along with valuable resources designed to boost visibility and elevate their brand’s impact.
2025’s Emerging Brand Finalists
A diverse array of brands made the final cut, with judges raving about each pitch’s authentic storytelling, inclusive vision, and market-changing technology.”
Finalists included:
- Vedic Lab: Vedic Lab blends Ayurvedic wisdom with Swiss biotechnology to create clinically advanced skincare and scalp treatments.
- Ceremonia: Ceremonia celebrates Latinx heritage through clean, inclusive hair care powered by natural ingredients.
- KilgourMD: KilgourMD offers science-backed skincare solutions founded by dermatologists for effective, visible results.
- Lion Pose: Lion Pose specializes in gentle, dermatologist-tested skincare focused on treating hyperpigmentation and sensitive skin.
- Love Indus: Love Indus crafts luxury skincare using rare Indian ingredients that fuse tradition with modern science.
- Sarelly: Sarelly Sarelly is a Mexican brand known for its playful, vegan beauty and fashion products that champion self-expression.
Winner: Sarelly by Remi Martini
Remi Martini, CEO of Sarelly, clinched the Emerging Brand Award for 2025. As Instagram and Latinas in Beauty announced that Remi Martini, CEO of Sarelly, took home the Emerging Brand Award and won the pitch competition at Beauty Connect LA 2025!
The announcement sparked excitement across social platforms, with organizers applauding the finalists for showcasing their stories at Beauty Connect LA and expressing enthusiasm for what lies ahead in each brand’s journey.
Sarelly’s pitch impressed for its authentic storytelling and innovative business model, leveraging digital-first strategies and deep community engagement. Judges cited the brand’s crisp, creative vision and serious commercial traction in honoring Sarelly as best in class.
Breakthrough, Vision and More: All 2025 Beauty Connect LA Winners
The awards celebrated innovative talent across six hot categories:
- Breakthrough Brand: Danessa Myricks Beauty
- Beauty Visionary: Nécessaire
- Brand Storytelling: Nyz OfficialSustainability Impact: Beekman 1802
- Disruptive Innovation: Apothekary
- Technology Trailblazer: Bioeffect Official
Awards committee organizers captured the spirit:
Our first-ever awards elevate visionary brands, disruptors, and sustainability heroes, hosting a celebration that empowers the entire beauty community.
Their expert panel was so impressed by your brands, stories, and products… Thank you for joining us for a celebration designed to empower the beauty community. Here’s to sustainability heroes, visionary brands, and dynamic disruptors!
Founder + Buyer Buzz: Trends from the Floor
Beauty Connect LA is much more than a competition. This year’s conference pulsed with strategic networking and future-thinking panels. Brand Awareness 2.0: Earning Advocacy & Influencing Loyalty, featuring executives from Glossier and e.l.f. Beauty, TikTok, and Odore discussed building organic communities.
Other highlights included Dermalogica’s CEO, Aurelian Lis, and Danessa Myricks in “Scaling with Soul: Balancing Innovation & Brand Identity,” as well as a fireside chat exploring the rise of biotech beauty.
Next-Gen Features: The Serum Bar & A-Lister Meetings
Adding a fun experiential edge, the Bespoke Serum Bar lets attendees collaborate directly with formulators to create a custom serum, mirroring this year’s focus on personalization and the science of skin.
The curated Product Showcase provided emerging brands with prime retail real estate, fueling influencer buzz and early sampling opportunities.
Beauty Connect LA 2025 Wrap Up
Beauty Connect LA 2025 set a scorching pace for the industry, propelling rising stars like Sarelly into the limelight and shining a fresh spotlight on inclusive, authentic, and science-driven launches. Congratulations to Remi Martini and all winning founders, see you next year in LA.
