Labubu Maker Pop Mart Launches Largest U.S. Flagship in Times Square

This store is poised to be a magnet for toy collectors, Gen Z trendsetters, and pop culture aficionados, bringing Pop Mart’s signature blend of blind box excitement, IP-fueled fandom, and experiential retail right to Times Square’s Bowtie. Why Times Square, Why Now?

Labubu isn’t just hype—it’s a $4 billion retail story referencing Pop Mart’s meteoric global rise and curated store experiences from Beijing to Shanghai, Tokyo, Los Angeles, and now New York.

Pop Mart previously opened small footprint shops and pop-ups, but its new Times Square store will be central to both the brand’s North American expansion and the larger collectibles boom. Vornado Realty Trust confirmed the lease but kept full deal details private.

The Labubu Phenomenon—From Social Media to Soho Labubu, designed by artist Kasing Lung, is Pop Mart’s mischievous monster mascot, blending cute, weird, and fierce in one fluffy, sharp-toothed, oversized-eared package. With more than 300 Labubu variants released…