Pop sensation Sabrina Carpenter celebrated a major expansion for her fragrance brand Sweet Tooth, announcing an exclusive nationwide retail partnership with Ulta Beauty. Carpenter’s playful, gourmand-inspired scents will now be available in Ulta Beauty stores across the United States and online, broadening access for her devoted fanbase and fragrance lovers seeking expressive, trend-forward products.
What Is Sweet Tooth by Sabrina Carpenter?
Launched three years ago in partnership with fragrance manufacturer Scent Beauty, Sweet Tooth by Sabrina Carpenter quickly gained momentum as a cult favorite—winning social buzz and critical acclaim for its nostalgic, dessert-inspired formulas. The collection includes four signature scents:Sweet Tooth (candied ginger, chocolate marshmallow, creamy vanilla, sugared musk)
- Caramel Dream (sugared lemon, almond milk, dark chocolate, caramelized amber)
- Cherry Baby (juicy cherry, glazed apple, dark chocolate, sensual musk)
- Me Espresso (espresso bean, whipped cream, cocoa powder, Madagascar vanilla).
A new Bite-Sized lineup introduces 10ml deluxe mini bottles of all four fragrances, ideal for gifting and travel. Pricing spans $35-$55 for full-size bottles, $20 for minis, and a collectible Bite Sized Coffret (four minis) at $45.
The Ulta Beauty Retail Partnership
The Sweet Tooth x Ulta partnership is described by Stephen Mormoris, CEO of Scent Beauty, as a pivotal “milestone” for the brand.“We’re proud to see Sabrina Carpenter’s Sweet Tooth collection launch across Ulta Beauty stores and on Ulta.com, bringing her signature scents to a wide audience,” said Stephen Mormoris, CEO of Scent Beauty.
“This milestone not only expands the reach of Sabrina’s playful, gourmand fragrances but also connects her devoted fanbase with Ulta Beauty’s community of beauty lovers always seeking what’s new, expressive, and culturally relevant. We are proud to partner with Ulta Beauty to deliver unique fragrance experiences that bring fans closer to the artists they love while enhancing beauty discovery across their trend-forward assortment.”
Fragrance Details, Experience, and Brand Story
Sweet Tooth stands out for its bold “candy lover’s dream positioning. Carpenter’s creative involvement in the fragrance’s signature notes is evident, with chocolate bar-shaped bottles and vegan, cruelty-free ingredients, making the brand both playful and consciously formulated. Each scent tells a story—Cherry Baby is vibrant and fruity, Me Espresso is cozy and sophisticated, Caramel Dream is rich and indulgent, and Sweet Tooth is flirty and sweet.
The rollout launched online on October 10; in-store purchases begin on October 26, marking a unified nationwide launch for Carpenter’s perfumed world. The fragrances are available in 30ml and 75ml bottles, or as travel-friendly bites.
Market Impact and Fan Connection
For Sabrina Carpenter, this deal represents the brand’s largest retail move since its debut, connecting with beauty-lovers and her dedicated following at Ulta, one of America’s biggest beauty chains.
The timing is perfect, with the gourmand trend driving growth in the fragrance sector, and Carpenter’s social media presence fueling buzz for Sweet Tooth’s playful, expressive identity. As Ulta Beauty continues to expand its scent-led assortment, Sweet Tooth bridges pop culture, nostalgia, and contemporary beauty in a way that resonates deeply with consumers.
Final Thoughts
With its nationwide Ulta launch, Sweet Tooth by Sabrina Carpenter enters a new era, mixing star power, expressive craftsmanship, and the rising demand for gourmand fragrances. This partnership not only enhances Ulta Beauty’s appeal but anchors Carpenter’s brand as a must-have in the perfume aisles, intertwining the worlds of celebrity, beauty innovation, and personal storytelling in every spritz.
