Sephora and Lyft Team Up to Deliver Shoppers to Beauty Experts
A new partnership is making it easier for beauty lovers to reach expert advice, as Sephora and Lyft launch a ride credit campaign in select cities.
A new partnership is making it easier for beauty lovers to reach expert advice, as Sephora and Lyft launch a ride credit campaign in select cities.
Sephora’s “Delivered to Beauty” Campaign Launches with Lyft
From July 7-10, shoppers in New York City, Los Angeles, San Francisco, Chicago, and Seattle can get $20 off Lyft rides to participating Sephora stores as part of the “Delivered to Beauty” initiative. The campaign is part of Sephora’s “Get Beauty from People Who Get Beauty” movement, which highlights the value of in-person, expert-driven shopping.
Bringing Shoppers Into the Store
The goal is to encourage beauty fans to enjoy hands-on product discovery and personalized advice from Sephora Beauty Advisors.
Zena Arnold, Chief Marketing Officer, Sephora U.S., explained:
“We know that people today highly value in-person experiences when they’re shopping for prestige beauty. They’re looking for human connection and an expert-guided shopping journey, unique to their needs and goals. They want to discover something new, stay up to date on the latest products and trends, and most importantly have fun with beauty,” said Arnold. “This exciting partnership with Lyft – and our campaign at-large – celebrates the magic of the Sephora shopping experience, unlike any other, and all that our shoppers have come to know, love, and expect from us.”
Lyft Turns the Ride Into an Experience
During the promotion, select Lyft vehicles will feature Sephora branding, making the journey part of the beauty adventure.
Suzie Reider, EVP of Lyft Media and Business, shared:
“You know how sometimes you just want to go into the store, hold the products, wander the aisles, and see the offerings? People love to shop, and about 80% of all U.S. retail purchases still happen in brick-and-mortar stores. At Lyft, we want to connect people with the places they love, and our partnership with Sephora really leans into that,” said Reider. “It's a natural collaboration: a rider steps out of their Lyft, transported by a driver who knows their way around their communities, and enters Sephora's best-in-class shopping experience that offers expert guidance too.”
What Shoppers Get In-Store
Participants can enjoy:
- Expert guidance from Sephora Beauty Advisors
- Personalized “skin scans”
- Exclusive product sampling
- $10 off any order over $50 at checkout
