SIMPLi Grows Retail Footprint with Whole Foods Market Partnership

A Consumer Packaged Goods (CPG) and Business-to-Business (B2B) food company, SIMPLi announced today it has expanded its Regenerative Organic Certified (ROC™) Quinoa product line and launched their second product category of single-origin oils with Whole Foods Market.

SIMPLi is the first food brand to achieve ROC™ in South America for its quinoa and beans, which means its products meet the highest standards in the world for soil health, animal welfare, and farmworker and social fairness.

SIMPLi expanded its ROC™ quinoa line to include three new Whole Foods Market regions: South Pacific (Southern California, Arizona, and Nevada), South (the Carolinas, Georgia, Tennessee, Alabama, Mississippi), and Florida. This expansion increases the Baltimore-headquartered brand's footprint by over 140 additional stores, growing their placement into approximately 200 WFM locations across the nation and accelerating access to SIMPLi's ROC™ products.

According to Matt Cohen, co-founder, SIMPLi, "We're excited to broaden our relationship with Whole Foods Market given our strong alignment on Regenerative Organic Certified products. This expansion will allow new consumers to discover our brand, to access authentic single-origin ingredients, and to learn about the importance of transparency in global supply chains, ethical sourcing, and combating climate change through regenerative practices."

"We're thrilled to be expanding our partnership with Whole Foods Market," said Sarela Herrada, SIMPLi's cofounder. "As two brands focused on promoting regenerative agriculture and informing consumers about where their food comes from and how it's grown, there is a strong orientation between us and enormous potential for making an impact together."