Consumer & Shopping TrendsNews

OpenAI Turns ChatGPT Into A Shopping Assistant With Interactive Guides And More

OpenAI plans to keep expanding shopping research across more categories while making it easier to compare and discover products.

Published: Dec 9, 2025 3:04 PM

By Alyssa Jade Mann

Consumer & Shopping TrendsNews

Add RETAILBOSS as Preferred Source

Consumer & Shopping TrendsNews

OpenAI Turns ChatGPT Into A Shopping Assistant With Interactive Guides And More

OpenAI is introducing a new shopping research experience inside ChatGPT that turns product hunting into a guided conversation instead of a long tab-by-tab search. The feature is starting to roll out on web and mobile for logged-in Free, Go, Plus, and Pro users, with nearly unlimited usage through the holidays to support gift buying and big-ticket decisions.

A New Shopping Copilot In ChatGPT With shopping research, users can describe what they need in natural language, from a “gaming laptop under $1000 with a screen over 15 inches” to a “full-length dress under $250”.

ChatGPT then asks follow-up questions about budget, who the product is for, and which features matter most before starting its research.

Behind the scenes, it looks across the internet for up-to-date information on prices, availability, specs, reviews, and images, then returns a curated set of options with clear differences and tradeoffs instead of a single quick answer.

The new mode is built for deeper, decision-heavy journeys, while regular ChatGPT replies still handle simple checks like confirming a feature or price. OpenAI notes that hundreds of millions of people already use ChatGPT to understand and compare products, and this experience is tailored to that use case…

Members-only article

Unlock the rest of this story

Join free to keep reading RetailBoss consumer & shopping trends coverage, industry analysis, and market intelligence.

Company

Account name Used publicly if you comment. We encourage your real first name.

Password

Send me RetailBoss newsletter emails through Substack. I can unsubscribe anytime. Confirm that I want to create a free RetailBoss account.

Free access. No credit card required. Your account is created after you verify your email.

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since: 2011
Audience: 50 Million+
Coverage: Global Markets

Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.

More from Consumer & Shopping Trends

Diptyque’s Water Counter Brings the Summer 2026 Collection to Life In Paris and London

The Water Counter, created by Diptyque and The Social Food, showcases seasonal ingredients and botanical references, aligning with the brand's refined sensory experiences.

Consumer & Shopping TrendsNews

Jeanel Alvarado2 months ago

Coach’s Cat Street Store Now Has 28 New Neon Signs and a New Tabby Shop

Coach is updating its Coach Play @ Cat Street concept store in Tokyo, Japan, adding a new entrance shop dedicated to the Tabby bag and a co-creation bar centered on personalization. The changes build on a space that already earned…

Consumer & Shopping TrendsLuxury

Jeanel Alvarado5 months ago

Van Cleef & Arpels Expands Spanish Presence With First Madrid Boutique

Van Cleef & Arpels opened its first boutique in Madrid, Spain, on April 11, 2026, at José Ortega y Gasset 8 in the Salamanca district. The Parisian Maison, which has been present in Spain through its Barcelona location since 2023,…

Consumer & Shopping TrendsLuxury

Jeanel Alvarado5 months ago

CELINE Returns to Shanghai’s Zhangyuan for the Second Edition of Its French Riviera Summer Pop Up

CELINE has reopened the doors to its Été CELINE pop up experience in the historic Zhangyuan district of Shanghai, running from April 13 to May 10, 2026, exactly one year after the activation’s landmark debut at the same location. The second…

Consumer & Shopping TrendsNews

Jeanel Alvarado5 months ago

View all Consumer & Shopping Trends

Recommended Articles

Prada Is Running a 9 Stop Global Pop Up Series This Spring and the Aesthetic Is Pure Light

Prada is bringing summer to the world, one luminous pop up at a time. The Milan based luxury house has launched Days of Summer, a global pop up series spanning nine destinations across Asia, Europe, and the United States, conceived…

Consumer & Shopping TrendsLuxury

Jeanel Alvarado5 months ago

How Tapestry Transformed Coach’s Jersey Shore Premium Outlet

The Coach outlet at Jersey Shore Premium Outlets in Tinton Falls, New Jersey, is one of the clearest examples of how Tapestry is redefining what an outlet store can be. Far from a clearance destination, the location now includes an…

BusinessConsumer & Shopping Trends

Jeanel Alvarado5 months ago

Walmart To Bring Digital Price Labels to All U.S. Stores by the End of 2026

Walmart is betting big on digital price labels, promising a faster, leaner, and more data driven store experience in every U.S. location by the end of 2026.Walmart Goes All In on Digital Price Tags Walmart executives confirmed that digital price…

Consumer & Shopping TrendsNews

Jeanel Alvarado5 months ago

State of Texas Sues Shein Alleging Toxic Fashion, ‘Poisoned’ Products and Consumer Data Risks

Consumer & Shopping TrendsFashion

Jeanel Alvarado5 months ago

59% of Gen Z Consumers Are Trading Down on Household Staples to Spend More on Health, Wellness and Beauty

New research from First Insight, the AI powered consumer intelligence platform used by over 600+ brands and retailers worldwide, reveals a sharp generational shift in how Gen Z allocates spending across CPG categories. The study, Is Gen Z Still Choosing…

Consumer & Shopping TrendsInsights

Jeanel Alvarado6 months ago

Wayfair Faces a Class Action Lawsuit Claiming Its 30 Day Return Policy Deceives Consumers into Buying Non Returnable Items

Wayfair, Inc., the online home goods giant, is facing a proposed class action lawsuit filed on March 23, 2026, in California state court, alleging the retailer prominently advertises a 30 day return policy across its website while failing to clearly…

Consumer & Shopping TrendsLaw

Jeanel Alvarado6 months ago

Express x Bebe Just Dropped Early 2000s Club Style at Stores Across the U.S.

Express and bebe have teamed up on a new capsule that pulls straight from the early 2000s club scene, reworking iconic Y2K silhouettes for today’s night out wardrobe. The Express x bebe collection, now available online and in select Express…

Consumer & Shopping TrendsFashion

Jeanel Alvarado6 months ago

J.Crew x Lee Launch Their First Ever Collab With Japanese Selvedge Denim

J.Crew and iconic denim brand Lee have joined forces for the first time on a limited edition capsule that reimagines Lee’s most historic silhouettes through J.Crew’s East Coast prep lens. The Lee x J.Crew collection spans womenswear, menswear, and kids,…

Consumer & Shopping TrendsDTC

Ifrah Nadeem6 months ago

View all Consumer & Shopping Trends

Top 10 Brands Expanding into the US in 2026

OpenAI Turns ChatGPT Into A Shopping Assistant With Interactive Guides And More

OpenAI plans to keep expanding shopping research across more categories while making it easier to compare and discover products.

Unlock the rest of this story

More from Consumer & Shopping Trends

Diptyque’s Water Counter Brings the Summer 2026 Collection to Life In Paris and London

Coach’s Cat Street Store Now Has 28 New Neon Signs and a New Tabby Shop

Van Cleef & Arpels Expands Spanish Presence With First Madrid Boutique

CELINE Returns to Shanghai’s Zhangyuan for the Second Edition of Its French Riviera Summer Pop Up

Recommended Articles

Prada Is Running a 9 Stop Global Pop Up Series This Spring and the Aesthetic Is Pure Light

How Tapestry Transformed Coach’s Jersey Shore Premium Outlet

Walmart To Bring Digital Price Labels to All U.S. Stores by the End of 2026

State of Texas Sues Shein Alleging Toxic Fashion, ‘Poisoned’ Products and Consumer Data Risks

59% of Gen Z Consumers Are Trading Down on Household Staples to Spend More on Health, Wellness and Beauty

Wayfair Faces a Class Action Lawsuit Claiming Its 30 Day Return Policy Deceives Consumers into Buying Non Returnable Items

Express x Bebe Just Dropped Early 2000s Club Style at Stores Across the U.S.

J.Crew x Lee Launch Their First Ever Collab With Japanese Selvedge Denim

What are you looking for?

Start exploring

Unlock the rest of this story

More from Consumer & Shopping Trends

Recommended Articles

Sign up for RetailBoss Daily Newsletter