OpenAI Turns ChatGPT Into A Shopping Assistant With Interactive Guides And More

A New Shopping Copilot In ChatGPT With shopping research, users can describe what they need in natural language, from a “gaming laptop under $1000 with a screen over 15 inches” to a “full-length dress under $250”.

ChatGPT then asks follow-up questions about budget, who the product is for, and which features matter most before starting its research.

Behind the scenes, it looks across the internet for up-to-date information on prices, availability, specs, reviews, and images, then returns a curated set of options with clear differences and tradeoffs instead of a single quick answer.

The new mode is built for deeper, decision-heavy journeys, while regular ChatGPT replies still handle simple checks like confirming a feature or price. OpenAI notes that hundreds of millions of people already use ChatGPT to understand and compare products, and this experience is tailored to that use case…