Snap Inc. and Perplexity are joining forces to embed AI-powered search directly into the Snapchat chat window, marking a major step for AI’s integration within social media. Starting in early 2026, users worldwide can ask questions within Snapchat and receive clear, conversational answers from reliable sources. This move reflects Snap’s push to make AI a foundational feature, not just an add-on, and represents the largest external AI deployment within the app.
- Transforming Everyday Chats With AI Search
- A $400 Million Deal That Sets New Standards
- How Does Perplexity Work Inside Snapchat?
- My AI And Perplexity: Side By Side
- Privacy And Personalization
- CEO Statements: Curiosity Meets Connection
- Snap’s AI Platform Strategy
- Perplexity’s Stats And Growth Story
- Why This Partnership Matters
Transforming Everyday Chats With AI Search
Snapchat’s massive reach—nearly 1 billion monthly active users—offers Perplexity an unmatched entry point to a mobile-native, engaged audience. Over 75% of users aged 13–34 in more than 25 countries interact with the app, making this integration a crucial opportunity for both brands.
A $400 Million Deal That Sets New Standards
Perplexity will pay Snap $400 million in cash and equity for this partnership, with the global rollout set to begin in one year, and is expected to contribute to Snap’s revenue in 2026. This landmark agreement marks Snap’s long-term commitment to making AI discovery and connection a seamless part of the user experience.
How Does Perplexity Work Inside Snapchat?
This integration lets Snapchatters ask natural questions and receive real-time, citation-backed answers directly within chat—no need to switch apps. Discovery and learning will become a more organic part of messaging, enabling users to get informed responses alongside their conversations.
My AI And Perplexity: Side By Side
Both My AI—Snapchat’s current chatbot—and Perplexity will be available. Users can choose between playful chats with My AI, powered by OpenAI and Google, or deeper research answers from Perplexity. This approach allows users to compare AI responses and pick the best tool for each need.
Privacy And Personalization
Messages sent to Perplexity will enhance personalization on Snapchat. The company stresses a privacy-safe approach, letting users discover and ask questions safely while building trust with its large user base.
CEO Statements: Curiosity Meets Connection
Aravind Srinivas, CEO of Perplexity, said the mission is to “support the world’s curiosity,” and cited Snapchat’s massive reach as an ideal place to serve users’ desire to learn. Evan Spiegel, CEO of Snap Inc., noted the collaboration will make AI more personal and social, and expects further innovation as the platform grows.
Snap’s AI Platform Strategy
Snap sees this partnership as the first step in making Snapchat a platform for leading AI providers, moving beyond social features to offer creative, trusted experiences and practical search. External partners will gain direct access to Snapchat’s deeply engaged audience, positioning the platform as both a social and distribution hub for AI.
Perplexity’s Stats And Growth Story
Founded in 2022, Perplexity answers more than 150 million questions weekly and specializes as an answer engine, bridging traditional search and new AI-driven interfaces. The integration brings this power directly to Gen Z and young millennials—those at the forefront of mobile and AI trends.
Why This Partnership Matters
For Snap, embedding advanced AI into everyday communication strengthens utility and engagement. For Perplexity, the deal provides distribution to a global, young user base, people increasingly accustomed to instant, conversational answers. As a result, both companies are redefining how social platforms and search engines combine to meet user expectations.
