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Explore insights and strategies in the Retail Strategy category, focusing on e-commerce advancements, brick-and-mortar transformation, omni-channel integration, consumer behavior analysis, and sustainability initiatives.

Jeanel Alvarado Featured Retail Expert for Best Life Online

As a globally recognized retail expert, Jeanel Alvarado is a sought-after speaker for industry publications, events and conferences due to her expertise in marketing, e-commerce, merchandising, technology, and direct-to-consumer operations.

The Workshop at Macy's: Applications Open for September 2023

The retail industry’s longest-running vendor accelerator program, The Workshop at Macy’s, is now accepting applications for its September 2023 session.

Bringing the Outdoors In with Jennifer Walsh: How Biophilic Design is Transforming Retail Spaces

An architectural concept known as Biophilic design seeks to foster a deeper connection between people and nature is revolutionizing the in-store experience.

The Best Public Relation Tips For Retailers, PR Experts Say

In the world of retail, maintaining a positive public image is more crucial than ever. As technology continues to transform the way consumers interact with retailers, businesses must adapt their strategies to meet changing expectations.

How to Go Viral on TikTok: 5 Tips for Launching Your Beauty Product

With over 700 million active users worldwide, TikTok has transformed from a mere entertainment platform into a vital marketplace.

What is KOL Marketing? (Key Opinion Leaders)

In today’s digital marketing landscape, the influence of key opinion leaders (KOLs) is a powerful tool that retailers can leverage to reach targeted audiences, build brand credibility, and drive conversions.

2023 Predictions and Trends for Luxury Retail

The luxury retail industry is undergoing a significant transformation, driven by the latest digital and innovation trends.

retail-marketing

Have you ever wondered what makes certain retail brands thrive while others barely survive? The secret lies in their marketing strategy.

Strategic African American Retail Track (StAART) program: Explained

The Athlete’s Foot (TAF), a renowned sneaker store, has been making strides in promoting Black ownership within the footwear industry through its Strategic African American Retail Track (StAART) program.

The Ultimate Guide for Luxury Shopping on Fifth Avenue

Welcome to the ultimate guide for luxury shopping on New York City, Fifth Avenue. If you’re a fashion enthusiast, a lover of high-end brands, or simply someone who appreciates the finer things in life, then this article is for you.

Retail Expert Shares 5 Ways to Save Up for Luxury Fashion

Luxury fashion items are often seen as a symbol of status and success. However, these high-end pieces can come with a hefty price tag, making them seemingly unattainable for many consumers.

The Ultimate Guide for Luxury Shopping in Los Angeles

Welcome to the glamorous world of Los Angeles, where fashion meets luxury. Known for its trendy boutiques, high-end stores, and celebrity sightings, LA is a shopping paradise like no other.

The Impact of Shrinkflation on Consumers

In today’s consumer market, a concerning trend known as “shrinkflation” is on the rise. This phenomenon occurs when the size or quantity of a product is reduced while the price remains the same or even increases.

What is Retail Therapy?

In the hustle and bustle of modern life, where stress and emotional upheaval are often just around the corner, many have turned to a unique form of self-care known as retail therapy.

Breadth vs. Depth: What's The Difference?

In today’s competitive retail landscape, companies face the challenge of determining the optimal breadth and depth of their product line strategy.

Unlocking the Secrets of Retail Footfall

Footfall, also known as People Counting or Traffic Counting, is a crucial metric for businesses and organizations with brick-and-mortar store locations.

Do retailers manipulate shoppers into buying products they don’t need?

Retailers both in-store and online employ various sales tactics that to some may be seen as manipulate, simply because they try to motivate shoppers to buy their products.

specialty retailer

Specialty retail is a term that is often used in the retail industry, but many people may not fully understand what it means.

retail media network

In today’s digital age, retailers are expanding their reach and diversifying their revenue streams by launching their own retail media networks.

How To Apply: ASOS ScaleUp Initiative For Fashion Designers

Online fashion retailer Asos has announced the launch of a new initiative called ScaleUp, aimed at bridging the gap between the fashion industry and ethnic minority-owned brands.