Tabeeze Baby Clothing Shark Tank Deal Update

A simple struggle led to a big solution for parents everywhere. Tabeeze began with a personal moment of frustration that sparked entrepreneurial inspiration. Carrie Shaltz-Haslup, an architect and interior designer in Los Angeles, watched her brother and sister-in-law struggle to dress their newborn niece. The baby's head was large, her neck was delicate, and her tiny arms resisted every attempt at getting dressed, leading to tears from both the baby and parents.

As an architect trained to solve problems through design, Carrie couldn't understand why baby clothes had to be so difficult to put on. She searched for easier baby clothes but found nothing suitable, so she created her own prototype. Drawing on her background, she founded Tabeeze in January 2022, after years of development and several manufacturing setbacks.

The Shark Tank Pitch and Ask

When Carrie Shaltz-Haslup entered Shark Tank during Season 16, Episode 10, she sought $100,000 for 10% equity, valuing Tabeeze at $1 million. Her pitch focused on the Bottom-Up Bodysuit with patented shoulder snaps, designed to slide on from the feet up, making dressing easier for all babies, including those in NICUs or with sensory needs. At filming, Tabeeze had $26,000 in 2023 revenue and $17,000 so far in 2024.

The Deal and Valuation

Four sharks passed, but Daymond John saw potential and offered $100,000 for 45% equity. After consulting her father, Carrie negotiated to 33.3% equity, finalizing the deal and revaluing the company at about $300,300.

Pros and Cons from the Sharks

The Pros:

• Innovative Design: The patented snaps solved a real problem.
• Market Validation: Tabeeze was recognized in TIME’s Best Inventions.
• Medical Applications: Useful for NICU and medically complex babies.
• Patent Protection: Intellectual property advantage.

The Concerns:

• Niche Market: Some sharks felt the market was too specialized.
• Scaling Challenges: Low sales versus valuation.
• Manufacturing Complexity: A Unique design could complicate production.
• Competition Risk: Larger brands could imitate the concept.

Community Impact

Tabeeze has made a meaningful impact by supporting families with newborns in hospitals across the country. The company’s commitment goes beyond innovative design; for every product purchased, Tabeeze donates an item to Cincinnati Children’s Hospital NICU. This initiative helps ensure that medically complex babies and their families have access to adaptive clothing that makes daily care easier. By combining thoughtful product development with social responsibility, Tabeeze continues to build trust and goodwill within the parenting and medical communities.

Lessons for Other Entrepreneurs

Carrie’s journey highlights the value of solving real problems, leveraging unique backgrounds, and persisting through challenges. Building credibility and connecting emotionally with investors can make a significant difference. Sometimes, the right partner is as valuable as the funding. Entrepreneurs can also learn from Tabeeze’s focus on social responsibility, which not only builds goodwill but also creates a lasting impact in the community. By aligning your business with a meaningful mission, you can foster deeper customer loyalty and stand out in a crowded market.

Current Status and Performance

After Shark Tank, Tabeeze saw a boost in exposure and sales. The company, now a Certified B Corporation, manufactures in a GOTS Certified Organic factory and donates to NICUs for every item sold, as described in their donation program announcement.

With an estimated net worth of around $500,000 as of 2025, Tabeeze continues to grow steadily by focusing on both typical families and those with medically complex needs. The brand’s ongoing innovation in adaptive baby clothing and its dedication to sustainability position it for further success and positive influence in the years ahead.

Tabeeze’s story shows how personal experience, persistence, and the right partnerships can turn a simple idea into a nationally recognized brand that truly helps families.