Consumer Insights
The allure of the digital world is unmistakable, and as the metaverse increasingly seeps into mainstream consciousness via gaming, NFTs, and AR/VR technologies, a fascinating trend is emerging.
A significant shift in shopping behavior has emerged, particularly among Gen Z consumers, who increasingly turn to social media for product discovery and purchases.
Supergut, a prominent player in the gut-health market, has announced a significant retail expansion with its nationwide launch in Target stores.