60% of Gen Z shoppers found a new product or brand through social media

RB Insights Social Media Dominance: 60% of Gen Z shoppers discovered new products on social media, compared to 33% of all shoppers. Influencer Impact: 45% of Gen Z learned about products from social media influencers, nearly double the overall shopper rate of 21%.

Purchase Behavior: 32% of Gen Z made purchases based on social media discoveries, compared to 15% of total shoppers. Statista: Gen Z vs.

overall shoppers discovering and buying on social media 2023 One-third of all shoppers found a new product or brand through social media in the six months leading up to the 2023 survey, nearly half the rate observed among Gen Z consumers, which stood at 60 percent.

Likewise, the proportion of Gen Z consumers who discovered a product or brand through a social media influencer and those who made a purchase was nearly double that of the overall consumer base…