49% of Shoppers Are Interested In Buying Purely Digital Fashion, Study

RB Insights The study, conducted with a representative sample of U.S. consumers spanning Gen Z, Y, and X, reveals that 49% of respondents are keen on buying purely digital fashion assets from luxury brands.

While the interest in digital assets from mass fashion brands is slightly lower, the trend signals a notable shift in consumer preferences. Interestingly, despite the evident interest, around 25% of those surveyed reported no interest digitally.

This indicates a certain level of skepticism or lack of engagement with virtual fashion among a population segment. Interest in purchasing digital fashion assets among Gen Pop in the U.S. Credit: © Statista 2024, Interest in purchasing digital fashion assets among Gen Pop in the U.S.

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