Gen Z
As of 2025, Generation Z—the 70 million Americans born between 1997 and 2012—has solidified its role as the most influential demographic in US fashion, blending nostalgia, sustainability, and digital-first shopping habits to redefine industry norms.
In today’s digital age, where online shopping has become increasingly popular, shopping malls have struggled to maintain their relevance.
As Generation Z (born between 1995 and 2012) continues to gain significant spending power, small retailers must adapt their marketing strategies to attract and retain this influential demographic.
The rise of counterfeit goods among Generation Z has become a significant concern for luxury brands.
Social media has become a driving force in shaping the shopping habits of Generation Z, the digitally native cohort born between the mid-1990s and early 2010s.
Millennials, are the largest pet-owning demographic group in the United States, and they are significantly impacted the pet industry, leading to increased retail sales and shaping the future of pet retailing.