Gen Z

Gen Z is saving the shopping mall 2024

In today’s digital age, where online shopping has become increasingly popular, shopping malls have struggled to maintain their relevance.

Marketing to Gen Z: Strategies for Small Retailers

As Generation Z (born between 1995 and 2012) continues to gain significant spending power, small retailers must adapt their marketing strategies to attract and retain this influential demographic.

The allure of counterfeit goods among Gen Z shoppers

The rise of counterfeit goods among Generation Z has become a significant concern for luxury brands.

How Social Media Is Driving Gen Z Shopping Habits

Social media has become a driving force in shaping the shopping habits of Generation Z, the digitally native cohort born between the mid-1990s and early 2010s.

Big Retail Sales Forecast: Millennials Are Obsessed With Pets

Millennials, are the largest pet-owning demographic group in the United States, and they are significantly impacted the pet industry, leading to increased retail sales and shaping the future of pet retailing.