As Generation Z (born between 1995 and 2012) continues to gain significant spending power, small retailers must adapt their marketing strategies to attract and retain this influential demographic.
Social media has become a driving force in shaping the shopping habits of Generation Z, the digitally native cohort born between the mid-1990s and early 2010s.
Millennials, are the largest pet-owning demographic group in the United States, and they are significantly impacted the pet industry, leading to increased retail sales and shaping the future of pet retailing.