The allure of counterfeit goods among Gen Z shoppers

“The growing Gen Z trend love for showing off fake dupes is being coined “frugal flexing,” where younger shoppers show off products that look more expensive than they really are.

The cost of living challenges faced by Gen Z consumers further fuels their interest in counterfeit goods, as they seek to do more with less,” says Retail Expert, Jeanel Alvarado. In fact, it is estimated that by 2023, Gen Z will represent about $143 billion in annual purchasing power.

Furthermore, Gen Z is expected to make up 27% of the workforce by 2025, further solidifying their influence on the market.One of the primary reasons Gen Z is drawn to counterfeit goods is the lower price tag.

For example, a Louis Vuitton Speedy 30 bag costs US $1980, while a copycat version can be purchased for just a few dollars. With limited purchasing power, young consumers prioritize affordability over authenticity when shopping for style…