As brands seek innovative and authentic ways to connect with their audience on social media, the ‘deinfluencing’ trend on TikTok has emerged as a powerful tactic, especially for beauty and fashion brands.
In light of the potential TikTok ban in the United States, marketers are swiftly adapting their strategies to mitigate risks associated with the platform’s uncertain future.
TikTok Shop has officially launched its new ‘Preowned Luxury’ category in the UK, allowing users to browse and purchase authentic, high-end secondhand clothing, designer handbags, and accessories.
TikTok, the social media platform that has taken the world by storm with its short-form videos, is set to make a significant move into the retail sector.
The beauty industry has been undergoing a significant transformation in recent years, with the rise of digital platforms and social media playing a crucial role in shaping consumer preferences and purchasing habits.
Social media has become a driving force in shaping the shopping habits of Generation Z, the digitally native cohort born between the mid-1990s and early 2010s.
In the ever-evolving world of social media, TikTok has emerged as a powerful platform for beauty brands to connect with their target audience and promote their products.