TikTok

TikTok Halts eCommerce Expansion in Europe, Focuses on US Market

TikTok’s e-commerce feature, known as TikTok Shop, allows creators and merchants to run businesses directly on the app.

What should brands do if TikTok is banned?

In light of the potential TikTok ban in the United States, marketers are swiftly adapting their strategies to mitigate risks associated with the platform’s uncertain future.

​TikTok Shop UK launches 'Preowned Luxury' category

TikTok Shop has officially launched its new ‘Preowned Luxury’ category in the UK, allowing users to browse and purchase authentic, high-end secondhand clothing, designer handbags, and accessories.

10 Fashion Trends on TikTok This Week

It’s time to refresh your wardrobe with the latest ticker-tape of trends based on this week’s TikTok apparel and accessories rankings.

9 Beauty Trends on TikTok This Week

If you’re looking to tap into the ever-dynamic beauty market on TikTok, this week’s trending data from the TikTok Creative Center is gold.

The Best Times to Post on Tiktok 2024

Ever wondered why some TikTok videos go viral while others stagnate with minimal views? One significant factor could be your posting schedule.

TikTok made me buy it

The exponential rise of social media platforms has altered the way we make purchase decisions, turning away from traditional shopping routes.

TikTok authentication handbags

Real Authentication, a leading authority in luxury goods authentication, has joined hands with TikTok Shop in the United States.

TikTok Shop Launches 'Fulfilled by TikTok' in the UK

TikTok Shop has launched its innovative fulfilment service, ‘Fulfilled by TikTok’ (FBT), in the United Kingdom.

TikTok Adds Text-Based Posts to Expand Content Options

TikTok, the popular video-sharing app, has introduced a new feature that allows users to create text-based posts.

TikTok opens first-ever popup shop in London

TikTok, the popular social media platform, has opened its first-ever pop-up shop on London’s iconic Oxford Street.

TikTok plans to open a retail store

TikTok, the social media platform that has taken the world by storm with its short-form videos, is set to make a significant move into the retail sector.

Why are Beauty Retailers launching YouTube Channels?

The beauty industry has been undergoing a significant transformation in recent years, with the rise of digital platforms and social media playing a crucial role in shaping consumer preferences and purchasing habits.

How Social Media Is Driving Gen Z Shopping Habits

Social media has become a driving force in shaping the shopping habits of Generation Z, the digitally native cohort born between the mid-1990s and early 2010s.

BeautyTok: Three Influencer Marketing Strategies To Stand Out

In the ever-evolving world of social media, TikTok has emerged as a powerful platform for beauty brands to connect with their target audience and promote their products.

TikTok Introduces New Content Paywall For Creators

TikTok has recently introduced a new feature called “Series,” which allows creators to post exclusive content behind a paywall.

Australia joins US, Canada and others to ban TikTok on government devices

TikTok, a popular video-sharing app owned by Chinese company ByteDance, has faced bans in several countries due to privacy and cybersecurity concerns.

What a Ban on TikTok in the US Could Mean for Retailers

In 2023, TikTok has become a cultural phenomenon in the United States, boasting 150 million monthly active users.

Deinfluencing: Definition & Examples

Deinfluencing, a term that refers to the diminishing impact of influencers on social media, has become a topic of discussion as the landscape of social media evolves.

Sephora and TikTok Launch Content Creator Program for Rising Beauty Brands

Sephora, TikTok, and Digitas have collaborated to create the Sephora x TikTok Incubator Program, which is designed to help newly founded beauty brands navigate the field of creator content.