Tapestry, Inc. has appointed Matt Madrigal, Chief Technology Officer of Pinterest, Inc., to its Board of Directors, effective immediately. The appointment brings the Tapestry board to eleven members, including ten independent directors.
Deep Roots in Retail, Platforms, and Performance Marketing
Before joining Pinterest in 2024, Matt Madrigal built a career at the intersection of retail, platforms and performance marketing. He previously served as Vice President and General Manager of Merchant Shopping at Google, where he led global product and engineering teams for Google Shopping, partner integrations and the infrastructure that helps merchants grow online.
“We are pleased to welcome Matt to Tapestry’s Board. His expertise across technology and customer experience at scale will be instrumental in driving our Amplify growth agenda,” said Joanne Crevoiserat, Chief Executive Officer of Tapestry, Inc. “I look forward to partnering with him as we continue to build emotional connections with the next generation of consumers around the world and deliver durable, compounding growth.”
His resume also includes roles as Chief Technology and Product Officer at Fanatics, Senior Vice President of E commerce & Marketing at Williams Sonoma Inc., and eight years leading product and engineering for growth marketing and onsite advertising technology at eBay. That mix of brand, marketplace and ad tech experience positions him to advise Tapestry on everything from full funnel media to owned and operated site performance and marketplace strategy.
Why Tapestry Wants a Pinterest‑Era Technologist Now
The appointment comes as Tapestry leans harder into data driven growth across its brands and channels, from outlet and full price stores to E commerce and digital storytelling. The company has been investing in tech enabled infrastructure, like its high tech fulfillment center in North Las Vegas, Nevada, designed to accelerate delivery times for U.S. customers and in roles that link store design, digital experience and marketing procurement.
By bringing in a board member who lives inside a visual search engine used by hundreds of millions of style seeking consumers, Tapestry is effectively hard wiring shopper discovery insights into its highest level governance. Anne Gates, Chair of the Board of Tapestry, Inc., said, “Matt’s deep technical expertise and proven track record of scaling global consumer platforms will bring valuable perspective to the Board as we advance Tapestry’s growth strategy and drive long-term shareholder value. We are delighted to welcome him to the Board.”
Governance, Independence and Strategic Oversight
With Madrigal’s arrival, Tapestry maintains a board composition that is overwhelmingly independent, 10 of 11 directors, which is in line with governance expectations for a New York listed consumer company of its scale. His appointment follows a broader pattern of fashion and luxury groups adding directors from tech, payments and platforms as digital and omnichannel capabilities become central to value creation.
According to an SEC filing referenced in coverage of the move, Matthew Madrigal has been elected as a non executive director, meaning he will not hold an operational role at Tapestry but will contribute through board committees and strategic oversight. That gives the company access to his expertise in AI driven recommendations, visual search, ad products and merchant tools, without blurring lines between management and the board.
Matt Madrigal said, “I’m honored to join Tapestry’s Board at a time when AI is transforming how brands connect with consumers. Tapestry’s ability to build brands, inspire creativity and self-expression, and operate with discipline at scale sets it apart. I look forward to contributing my experience as the Company continues to drive innovation to deepen consumer engagement and deliver sustainable growth and long-term shareholder returns.”
What This Could Mean for Coach, Kate Spade, and Stuart Weitzman
For Coach, Kate Spade, and Stuart Weitzman, the most immediate impact is likely to be strategic rather than cosmetic. Madrigal’s background suggests an emphasis on more sophisticated use of first party data and experimentation across brand sites and apps, Stronger integration between storytelling, social discovery, and commerce journeys, and tighter alignment between marketing spend and measurable, tech enabled performance.
As Tapestry pursues its multi brand, multi channel growth strategy, having a director who helped shape Google Shopping and now steers Pinterest’s product roadmap could help the group better translate digital inspiration into outlet visits, flagship traffic and online conversions.
