Estée Lauder Companies Appoint WPP as First Ever Global Media Partner in Major Restructuring Milestone

strengthen Estée Lauder‘s ability to generate and capture consumer demand while improving media effectiveness across every market. “Today, beauty is discovered and experienced across a constantly evolving mix of platforms,” Aude Gandon, Chief Digital and Marketing Officer, The Estée Lauder Companies, said.

“To lead in this environment, we are building a connected, AI-enabled media system that brings brand building and performance together at global scale.” A Coordinated Ecosystem of Partners WPP joins a set of best-in-class strategic partners already embedded within the One Operating Ecosystem: Accenture is transforming shared services through the company’s Enterprise Business Services (EBS) model, with full implementation on track before the end of calendar year 2026 Shopify powers the company’s global direct-to-consumer omnichannel experience — the initial rollout with TOM FORD BEAUTY‘s brand.com in the U.S.

has already delivered improved sales, conversion, and average order value; 50% of in-scope DTC business is expected to launch by the end of 2026 Profit Recovery on Track As of March 31, 2026, The Estée Lauder Companies has approved initiatives expected to deliver total…