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Estée Lauder Companies Appoint WPP as First Ever Global Media Partner in Major Restructuring Milestone

The Estée Lauder Companies (NYSE: EL) is moving fast to prove its turnaround is real.

Estée Lauder Appoints WPP as First Ever Global Media Partner in Major Restructuring Milestone
NewsRetail

Estée Lauder Companies Appoint WPP as First Ever Global Media Partner in Major Restructuring Milestone

Credit: Estée Lauder

The Estée Lauder Companies (NYSE: EL) is moving fast to prove its turnaround is real. On April 1, 2026, the New York based beauty giant announced the appointment of WPP as its first ever global media partner, a landmark move that fully establishes its “One ELC” operating model and marks a significant milestone in the company’s Profit Recovery and Growth Plan (PRGP).

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