The Row stands at the pinnacle of modern quiet luxury, a brand defined by its ability to make understatement feel aspirational. Founded in 2006 by Mary‑Kate and Ashley Olsen, the label was born from a pursuit of perfection in fit and form, beginning with a single T‑shirt and evolving into one of the most revered names in contemporary fashion. Renowned for its meticulous tailoring, refined materials, and a palette rooted in minimalism, The Row embodies a kind of sophistication that speaks softly yet powerfully.
Sales peaked during the week of August 31, reflecting early strength in the Fall season. Outerwear remained the brand’s core growth driver throughout the period, accounting for 17% to 28% of weekly sales. Hero pieces like the Hariet Coat in Cashmere and Gustaf Coat in Cashmere anchored overall revenue, supported by a successful Fall 2025 Outerwear Collection launch in late September.
The Fall 2025 Handbag Collection, introduced on August 29, sparked impressive momentum for the Marlo 12 and Marlo 14 Bags, with the Marlo 14 in Leather generating $58k in weekly e-commerce sales at peak performance. Similarly, the Hudson Slide in Suede and Shearling consistently appeared among the brand’s best-sellers, signaling organic demand driven by signature minimalism.
This season, The Row’s Top 10 Trending Pieces capture the brand’s purest expression of timeless design — merging craftsmanship, texture, and effortless elegance. From the plush Hudson Slide in Suede and Shearling to the architectural Marlo leather bags and the fluid Gala Pant in Virgin Wool, each piece reflects quiet confidence over ostentation. Highlights like the Boheme Mary Jane in Leather and the Elastic Ballet Slipper, now released in 15 variants.
Cons: High price point, shearling may not suit warmer climates, requires careful maintenance.
Cons: May look too youthful if not styled carefully, limited color options.
Cons: High price, large size may not suit petite frames, no feet on the bottom.
Slightly smaller than the Marlo 14, this version maintains elegance and structure in a more compact silhouette. It transitions effortlessly from workwear to casual off-duty looks.
Pros: Slightly smaller but spacious, soft leather, gusseted sides for structure, easy to carry.
Cons: Similar to Marlo 14, may be too large for some, premium price.
5. Hudson Slide in Suede
Cons: Less warmth than shearling, suede requires care.
Cons: Premium price, may require break-in period, leather needs maintenance.
Cons: High price, prone to wrinkles, requires dry cleaning.
Cons: Thin sole may not suit long walks, delicate leather requires care.
Cons: May wrinkle easily, corduroy requires attentive care.
Best styled with cropped pants, skirts, or dresses; the multiple variants allow pairing with both neutral and colorful outfits to add a feminine, casual-chic touch.
Pros: Soft calfskin leather with elastic straps ensures a snug fit, extremely lightweight and flexible like wearing socks, multiple color variants available for variety.
Cons: Thin leather upper can be delicate; minimal sole cushioning limits all-day comfort on hard surfaces.
Price: $820
