The virtual fitting room market is rising, driven by the rapid growth of e-commerce and the increasing demand for personalized, convenient shopping experiences. In 2023, the market was valued at 4.63 billion and is projected to skyrocket to 28.29 billion by 2032, growing at an impressive CAGR of 22.3% over the forecast period (2024–2032). Virtual fitting rooms allow consumers to try on clothing, shoes, and cosmetics virtually and are revolutionizing online shopping. By addressing persistent challenges like sizing accuracy and fit, these innovative solutions are enhancing customer satisfaction and reducing return rates for retailers.
As online shopping continues to dominate the retail landscape, virtual fitting rooms are becoming a critical tool for brands looking to stay competitive. From AI-powered size recommendations to augmented reality (AR) try-ons, the technology is reshaping the future of fashion and beauty retail. This article explores the top 10 major players in the virtual fitting room industry, these companies are at the forefront of a rapidly evolving industry, poised to drive growth and redefine the shopping experience over the next decade.
Top Virtual Fitting Room Companies
| Name | Description | Country |
|---|---|---|
| Astrafit | AstraFit Virtual Fitting Solution, Size Recommendation Engine | USA |
| Zalando | Zalando Virtual Fitting Room, Zalando Size Advisor | Germany |
| Else Corp | ELSE-ware Virtual Fitting, ELSE AI-Powered Size Matching | Italy |
| FXGear Inc. | FXMirror Virtual Try-On, FXFit 3D Body Scanning | South Korea |
| Metail | MeModel Virtual Try-On, Metail Fit Technology | UK |
| Fit Analytics | Fit Finder, Fit Connect | Germany |
| Zugara Inc. | Virtual Dressing Room, AR Retail Fitting | USA |
| SIZEBAY | Sizebay Fit Advisor, Virtual Size Recommendation | Brazil |
| Magic Mirror | Magic Mirror Smart Fitting, AI-Powered Virtual Try-On | USA |
| Memomi Labs Inc. | Memory Mirror, Virtual Try-On Platform | USA |
| SenseMi | SenseMi AI Fit, Virtual Dressing Room | USA |
| triMirror | triMirror Real-Time Fitting, 3D Virtual Try-On | USA |
| Virtusize | Virtusize Size Guide, Virtual Fitting Room | Singapore |
| Visualook | Visualook AR Fitting, AI-Based Size Estimator | USA |
| Reactive Reality GmbH | PictoFit Virtual Try-On, AI Fit Customization | Austria |
1. Astrafit
Astrafit offers AI-driven virtual fitting and size recommendation solutions to enhance online shopping experiences.
Country: USA
Best For: Mid to high-end fashion retailers and e-commerce platforms.
Partnerships: Works with fashion brands and retailers to integrate its fitting technology.
2. Zalando
Europe’s leading online fashion platform, Zalando provides virtual fitting rooms and size recommendation tools to improve customer satisfaction.
Country: Germany
Best For: Large-scale online fashion retailers and multi-brand platforms.
Partnerships: Collaborates with numerous global fashion brands and leverages its in-house technology.
3. Else Corp
Else Corp specializes in 3D virtual fitting and AI-powered size matching for fashion and luxury brands.
Country: Italy
Best For: Luxury fashion brands and high-end retailers.
Partnerships: Partners with luxury brands and retailers to offer personalized shopping experiences.
4. FXGear Inc.
FXGear develops AR-based virtual try-on solutions and 3D body scanning technology for fashion and retail.
Country: South Korea
Best For: Apparel brands and retailers focusing on AR and 3D experiences.
Partnerships: Collaborates with global apparel brands and e-commerce platforms.
5. Metail
Metail creates virtual fitting rooms and personalized avatars to help shoppers find the perfect fit.
Country: UK
Best For: Mid-market fashion retailers and online stores.
Partnerships: Works with retailers like Warehouse and Zalando.
6. Fit Analytics
Fit Analytics provides AI-driven size recommendation and fit prediction tools for online shoppers.
Country: Germany
Best For: Global fashion e-commerce platforms and apparel brands.
Partnerships: Acquired by Snap Inc. in 2021, partnering with brands like Asos and Calvin Klein.
7. Zugara Inc.
Zugara offers AR-based virtual dressing rooms and interactive retail experiences.
Country: USA
Best For: Brick-and-mortar retailers and brands with a strong omnichannel presence.
Partnerships: Collaborates with brands like Ralph Lauren and Macy’s.
8. SIZEBAY
SIZEBAY provides AI-powered size recommendation and virtual fitting solutions for fashion retailers.
Country: Brazil
Best For: Fashion retailers targeting Latin American and global markets.
Partnerships: Partners with brands like Diesel and Renner.
9. Magic Mirror
Magic Mirror offers AI-driven virtual try-on solutions for in-store and online shopping experiences.
Country: USA
Best For: In-store retail experiences and luxury fashion brands.
Partnerships: Works with retailers and brands to integrate its smart fitting technology.
10. Memoni Labs
Memomi Labs provides AR-based virtual try-on solutions, including Memory Mirror for in-store experiences.
Country: USA
Best For: Eyewear and apparel retailers focusing on in-store AR experiences.
Partnerships: Acquired by EssilorLuxottica, partnering with brands like Ray-Ban.
11. SenseMi
SenseMi offers AI-powered virtual fitting rooms and size recommendation tools for online retailers.
Country: USA
Best For: Online fashion retailers and direct-to-consumer brands.
Partnerships: Collaborates with fashion brands to enhance e-commerce experiences.
12. triMirror (triMirror Real-Time Fitting, 3D Virtual Try-On)
triMirror provides real-time 3D virtual fitting solutions for fashion brands and retailers.
Country: USA
Best For: Apparel brands and retailers looking for real-time 3D fitting solutions.
Partnerships: Works with apparel companies to integrate its fitting technology.
13. Virtusize
Virtusize offers virtual fitting rooms and size recommendation tools to reduce returns and improve fit accuracy.
Country: Singapore
Best For: Global e-commerce platforms and fast-fashion retailers.
Partnerships: Partners with brands like ASOS and Uniqlo.
14. Visualook
Visualook provides AR-based virtual fitting and AI-powered size estimation for fashion retailers.
Country: USA
Best For: Fashion retailers with a focus on AR and AI-driven experiences.
Partnerships: Collaborates with e-commerce platforms and brands.
15. Reactive Reality GmbH
Reactive Reality develops AI-driven virtual try-on and fit customization tools for fashion and retail.
Country: Austria
Best For: High-end fashion brands and retailers offering personalized shopping.
Partnerships: Works with brands like Hugo Boss and Tommy Hilfiger.
