The expansion of luxury fashion houses into the hospitality sector represents the ultimate expression of “lifestyle branding.” By creating immersive, multi sensory environments, these brands allow consumers to “live” the brand identity beyond apparel and accessories.
This RB report provides a comprehensive analysis and ranking of the Top 10 Luxury Hotels Owned or Branded by Fashion Houses. Utilizing a methodology that integrates search trends, social media engagement, media coverage, and brand prestige, we identify the leaders in this high-stakes crossover market. The findings reveal that Bulgari and LVMH’s Cheval Blanc currently set the global standard for fashion-led hospitality, while Armani and Versace maintain strong legacy positions.
Our Ranking Criteria
The ranking is based on a weighted scoring system (Total Score: 100) that captures both popularity and hotel excellence within the fashion-hospitality crossover.
| Criteria | Weight | Description |
| Search Trends | 35% | Evaluates global search volume and consumer interest specifically for the hotel properties using search engine data. |
| Social Media Buzz | 30% | Measures engagement on platforms like Instagram and TikTok, focusing on “Instagram-worthiness” and hashtag frequency. |
| Media Coverage | 20% | Analyzes the frequency and sentiment of mentions in premier fashion and travel publications (Vogue, Harper’s Bazaar, Condé Nast Traveler). |
| Brand Prestige | 15% | Assesses the inherent value of the parent fashion house and the hotel’s performance in professional hospitality rankings. |
Top 10 Luxury Hotels Owned by Fashion Brands
The following table summarizes the performance of the top fashion-branded hotels across the established criteria:
| Rank | Brand / Hotel | Search Trends | Social Media | Media Coverage | Prestige | Total Score |
| 1 | Bulgari Hotels | 92 | 98 | 95 | 98 | 95.6 |
| 2 | Cheval Blanc (LVMH) | 85 | 90 | 98 | 100 | 91.4 |
| 3 | Armani Hotels | 95 | 88 | 90 | 92 | 91.2 |
| 4 | Palazzo Versace | 90 | 95 | 85 | 80 | 89.0 |
| 5 | Lungarno (Ferragamo) | 70 | 75 | 92 | 95 | 80.6 |
| 6 | Fendi Private Suites | 65 | 82 | 88 | 90 | 78.5 |
| 7 | Round Hill (Ralph Lauren) | 75 | 80 | 82 | 85 | 79.4 |
| 8 | Hotel du Petit Moulin | 60 | 70 | 85 | 75 | 70.3 |
| 9 | Portrait Milano | 82 | 85 | 90 | 88 | 85.4 |
| 10 | Dior (Hospitality Projects) | 88 | 92 | 95 | 98 | 92.1 |
(Note: Total scores are weighted: 35% Search, 30% Social, 20% Media, 15% Prestige. Dior’s high score reflects its massive brand power and the viral nature of its hospitality “moments” despite fewer permanent hotel keys.)
1. Bulgari Hotels & Resorts (Bulgari)
Bulgari secures the top position, having successfully translated its high-jewelry heritage into a world-class hospitality brand. With a brand performance score of 80.6% (ranking 3rd globally among all luxury hotel brands by LTI in 2025), Bulgari Hotels in Milan, London, Dubai, and the newly opened Rome flagship are benchmarks of contemporary luxury. The brand’s use of rare materials and its “jewelry-as-lifestyle” philosophy drive massive social media buzz and high prestige scores.
2. Cheval Blanc (LVMH / Moët Hennessy Louis Vuitton)
Cheval Blanc, the ultra-luxury hospitality arm of LVMH, ranks second. While not branded as “Louis Vuitton,” it is the pinnacle of the group’s hospitality expertise. Cheval Blanc Paris and Cheval Blanc St-Barth are frequently cited as the best hotels in the world. The brand excels in “exclusive privacy” and has a high sentiment score among ultra-high-net-worth individuals. Its connection to the world’s largest luxury conglomerate ensures unparalleled media coverage and prestige.
3. Armani Hotels & Resorts (Giorgio Armani)
Armani remains a dominant force in fashion-led hospitality, with its flagship properties in Dubai (Burj Khalifa) and Milan. The brand’s “Stay with Armani” philosophy and its signature minimalist aesthetic have a steady global following. Armani Hotel Dubai, in particular, remains a high-volume search target due to its iconic location. The brand’s consistency in delivering Giorgio Armani’s personal vision of elegance keeps it in the top three.
4. Palazzo Versace (Versace)
Palazzo Versace, with locations in Dubai and Macau (and the original in Australia), is the pioneer of the fashion hotel concept. Known for its “more is more” maximalist aesthetic, it ranks exceptionally high in social media buzz and “Instagram-worthiness.” While it may not reach the same operational performance scores as Bulgari, its cultural impact and the sheer opulence of its design ensure it remains a top-of-mind destination for luxury travelers.
5. Lungarno Collection (Ferragamo)
Owned by the Ferragamo family, the Lungarno Collection (including Hotel Lungarno and Portrait Firenze) represents a more understated, “insider” luxury. These properties are consistently ranked among the best in Italy by travel publications. While they have lower global search volume than Armani or Versace, they hold a very high sentiment score for their personalized service and authentic Florentine elegance, making them a favorite among discerning travelers.
6. Fendi Private Suites (Fendi)
Located above the Fendi flagship store in Rome, Fendi Private Suites offers an ultra-exclusive, boutique experience. It ranks high in brand prestige and media coverage, often featured as a “hidden gem” for fashion lovers. The brand’s recent expansion into seasonal pop-ups and beach clubs has further increased its social media relevance, positioning Fendi as a key player in the experiential luxury space.
7. Round Hill Hotel and Villas (Ralph Lauren)
While not “owned” by the brand in a corporate sense, Ralph Lauren’s personal involvement and design of the Round Hill villas in Jamaica have made it synonymous with the brand’s lifestyle. It captures the “Old Money” aesthetic that has seen a massive resurgence in search trends and social media (the “Quiet Luxury” trend). It ranks high for its emotional connection and timeless appeal.
8. Hôtel du Petit Moulin (Christian Lacroix)
Designed entirely by Christian Lacroix, this boutique hotel in Paris is a vibrant expression of the designer’s theatrical style. It ranks high for its unique design and media coverage in fashion-focused travel guides. While it lacks the scale of Bulgari or Armani, it maintains a strong niche following and high sentiment scores for its artistic value.
9. Portrait Milano (Ferragamo / Lungarno Collection)
A recent addition to the Ferragamo family’s portfolio, Portrait Milano has quickly become a media sensation. Located in a former 16th-century seminary, it has revitalized a historic part of Milan. Its high-profile opening and the integration of fashion, dining, and wellness have driven significant search interest and social media engagement, marking it as a rising star in the sector.
10. Dior Spa & Hotel Projects (Dior / LVMH)
While Dior has primarily focused on high-profile spas (e.g., at Cheval Blanc Paris) and seasonal takeovers, its increasing presence in the hospitality space through “Dior Spa Cruise” and pop-up suites earns it the tenth spot. There is significant media speculation and search interest regarding a permanent Dior hotel project, reflecting the brand’s massive influence and the public’s appetite for a full Dior hospitality experience.
Future Outlook
The “haute hospitality” sector is no longer just about branding; it is about operational excellence. As seen with Bulgari and Cheval Blanc, the most successful fashion hotels are those that function as world-class hospitality institutions first and fashion statements second. While Versace and Armani rely on their iconic visual identities, the next generation of fashion hotels, led by LVMH and Ferragamo, is focusing on historic preservation and ultra-personalized service. For fashion houses, hotels offer the ultimate platform to showcase their world-view, turning a transient stay into a lifelong brand connection.
