This report presents an analysis of the top women’s dress brands in the USA, ranked by a composite score that combines market visibility (estimated monthly website traffic from SEMrush data) and estimated dress inventory volume. The objective is to provide a comprehensive overview of the leading players in the women’s dress market, highlighting brands that excel in both attracting online traffic and offering a wide selection of dresses.
Our Ranking Criteria
To identify top brands, a multi-step methodology was used. First, prominent US women’s fashion retailers known for dresses were identified. Next, SEMrush data captured estimated monthly website traffic (US, October–December 2025), while dress inventory counts were manually gathered from product pages. Both metrics were normalized to a 0–1 scale, then combined into a composite score weighted equally (50% traffic, 50% inventory) to reflect market reach and product breadth.
Top 10 Women’s Dress Brands in the USA
The following table presents the top 10 women’s dress brands based on the composite ranking criteria:
| Brand | Traffic (Monthly) | Dress Count | Score |
| Shein | 80.0M | 50,000 | 0.68 |
| Target | 222.0M | 14,764 | 0.648 |
| Macy’s | 100.0M | 15,000 | 0.375 |
| Nordstrom | 50.0M | 12,000 | 0.233 |
| Fashion Nova | 35.0M | 10,000 | 0.179 |
| ASOS | 25.0M | 8,500 | 0.141 |
| Old Navy | 60.0M | 500 | 0.14 |
| H&M | 40.0M | 3,000 | 0.12 |
| Zara | 35.0M | 4,000 | 0.119 |
| Lulus | 15.0M | 4,860 | 0.082 |
1. Shein
Shein has become one of the most influential ultra-fast fashion platforms for women’s dresses, driven by low prices, constant new arrivals, and aggressive social media marketing. In 2024 Shein generated about $38 billion in global sales and held roughly 18% of the worldwide fast fashion market, with 25.7 million monthly active app users. In the U.S., Shein booked an estimated $14.4 billion in fashion revenue in 2023, making it one of the largest online fashion retailers, particularly popular among Gen Z women.
2. Target
Target has evolved into a powerhouse for affordable women’s dresses, balancing in-house labels with trend driven seasonal collections. Consumer survey data shows Target as the most popular fashion online store in the U.S., with about 49% of respondents who know the brand saying they like it, ahead of competitors like Macy’s and Nordstrom. Its dress offering spans workwear, casual day dresses, and event styles, often priced under $50 U.S., which keeps it highly competitive in value-focused fashion.
3. Macy’s
Macy’s remains one of the most visited department store destinations for women’s dresses, especially for occasionwear, career looks, and brand-name labels. In 2025, Macy’s averaged about 101.1 million monthly website visits, ranking as the top fashion site in the U.S. by traffic, with online net fashion sales of around $6.4 billion in 2023. This scale allows Macy’s to stock thousands of dress styles across price points, from private labels to contemporary and designer brands.
4. Nordstrom
Nordstrom is a key player in mid-to-premium women’s dresses, known for its curated brands and service driven model online and in-store. While surveys show premium banners like Nordstrom and Nordstrom Rack trailing mass market sites in overall popularity, they hold strong appeal among shoppers seeking higher quality fabrics, tailoring, and contemporary labels. With a broad mix of work, cocktail, and formal dresses, Nordstrom remains a go-to for event dressing and elevated everyday style.
5. Fashion Nova
Fashion Nova built its reputation on bodycon, nightlife, and influencer-approved women’s dresses, particularly among younger, social first consumers. The brand’s growth has been tightly tied to Instagram and celebrity partnerships, helping its dresses trend quickly and sell through in short cycles. Though precise revenue numbers are less transparent than publicly listed peers, Fashion Nova consistently appears in analyses of top U.S. fashion ecommerce sites thanks to high search volume and social engagement around its dresses.
6. ASOS
ASOS is a major digital first destination for women’s dresses, especially in the U.S., U.K., and Europe, combining its own labels with a large third-party brand assortment. Its dress portfolio covers everything from ultra-affordable day dresses to bridal and occasion collections, with strong penetration among millennial and Gen Z shoppers. Market analyses consistently place ASOS among the leading global online fashion platforms by traffic and assortment breadth, reinforcing its importance in the dress category.
7. Old Navy
Old Navy, part of Gap Inc., is a staple for value-driven women’s dresses that lean casual, family-friendly, and seasonal. In 2025, Gap owned brands collectively attracted tens of millions of monthly visits, with Gap itself recording about 71.3 million visits in the U.S. fashion category, underscoring the group’s digital reach. Old Navy leverages frequent promotions and size inclusive assortments, making its dresses an accessible choice for everyday wear and casual events.
8. H&M
H&M remains one of the world’s largest fast-fashion retailers and a core destination for trend-led women’s dresses at accessible prices. Globally, H&M is estimated to hold around 5% of the fast-fashion market, positioning it just behind Shein and Inditex (owner of Zara) in share. Its dress range from minimalist basics to runway inspired pieces, helping it capture both everyday and occasion driven shoppers who want newness without designer price tags.
9. Zara
Zara, owned by Inditex, is a benchmark for fashion-forward women’s dresses, known for quickly translating runway and street-style trends into wearable pieces. Inditex brands collectively command about 17% of the global fast-fashion market, putting Zara among the top players in accessible fashion worldwide. Its dresses often target a slightly more polished, urban customer, making Zara a favorite for workwear, dinner, and event looks at mid-range prices.
10. Lulus
Lulus has carved out a strong niche as an online-first destination for occasion, bridal, and semi-formal women’s dresses. For the full year 2024, Lulus reported net revenue of about $315.9 million, with special-occasion and bridesmaid categories delivering mid-teens year-over-year growth in the fourth quarter. Management emphasized that dresses remain the brand’s core strength, reinforcing Lulus’ positioning as a go-to for weddings, parties, and event dressing.
Visual Representation of Ranking
The following bar chart visually represents the composite scores of the top 10 brands:
Conclusion
This analysis reveals a diverse landscape within the US women’s dress market. Brands like Shein and Target demonstrate strong performance across both market visibility and inventory, securing the top positions. Other established retailers such as Macy’s and Nordstrom also maintain a significant presence. The ranking highlights the importance of both a strong online presence and a broad product offering in capturing market share in the competitive women’s dress segment.
