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Business Retail

Inside True Fit’s Decade-Long Journey to Solve E-Commerce Fit Challenges with AI

Last updated: January 26, 2026 9:02 pm

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Business Insights You Can Trust: Retailboss was founded in 2011 by retail expert and marketing strategist Jeanel Alvarado with a clear mission: to provide extensive market data and research that help business professionals make informed decisions and drive growth. Our readers include retail executives, independent brands, marketers, e-commerce pros and business professionals across markets including CPGs, fashion, beauty, lifestyle, grocery, technology and more.

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