The Body Shop, a pioneering ethical beauty brand, is embarking on a transformative new chapter in Canada following its acquisition by Serruya Private Equity in late 2024. With steadfast Canadian ownership led by President Michael Roden, the company is rolling out innovative store models, community-driven retail, and fresh omnichannel strategies—all designed to reinvent relevance with Canadian consumers while remaining true to The Body Shop’s legendary values.
Following a rocky year in which The Body Shop Canada closed many stores and sought creditor protection, the business was purchased by Serruya Private Equity, led by Michael Serruya. The deal, finalized in December 2024, included assuming liabilities of more than $11.5 milliont. Now fully Canadian-owned and headquartered in Markham, Ontario, The Body Shop Canada is empowered to operate as an independent, values-driven retailer.
Charles Denton, CEO of The Body Shop International, commented, “We’re delighted to welcome The Serruya…
Group as our Head Franchisee for Canada. Their extensive experience in leading omnichannel businesses makes them the ideal partner for this market. We look forward to collaborating to build a strong platform for growth”.
New Leadership, Community Focus, and Growth Plans Michael Roden, a proven retail veteran with experience leading Thrifty’s Inc.—has taken the helm as President, with a sharp focus on youth, inclusivity, and engagement.
In 2025, The Body Shop Canada operates 64 stores nationwide, with a string of new locations—Sherway Gardens and Lime Ridge Mall (Ontario)—already opened and a West Coast flagship at Vancouver’s Pacific Centre set for November 2025.
These efforts position The Body Shop to reclaim its legacy as both a community anchor and a nationwide force for positive change. Store of the Future: Immersive, Ethical, Canadian The newest store concepts are geared toward experience, not just shopping…
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