Luxury fashion platform Vivrelle has launched a cutting-edge artificial intelligence-powered stylist named Ella AI, further blurring the lines between borrowing, shopping, and resale in the luxury accessories market. Announced on September 4, 2025, via Vivrelle’s Instagram and official website, the move signals a wave of digital transformation with the support of industry leaders like REVOLVE and FWRD, who have partnered with Vivrelle for this launch.
How Ella AI Works: A Seamless, Personalized Shopping Journey
Ella AI isn’t just a chat-based bot; it’s a fully integrated stylist that helps members create outfits for any occasion, adapting to user preferences in real-time. In a recent demonstration, Vivrelle showcased how members could ask for outfits for a girls’ night in Miami, prompt the system to adjust for very warm weather, and then order selected items—all within the platform’s interface.
Borrow, style, and shop in one seamless 360 experience and checkout. By merging borrowing, resale, and traditional retail, Ella AI delivers choices based on individual taste and occasion, then helps manage logistics like returns and purchases in one streamlined workflow.
The Technology Behind the Trend
The use of AI in fashion is gaining momentum industry-wide. Earlier in 2024, Google unveiled Vision Match and new immersive shopping features so consumers could describe garments and get matching product suggestions, or virtually try out beauty products before purchase.
Aesthetic debuted an AI-powered clothing recognition tool that identifies garments from social media with 90% accuracy—a testament to how far image recognition has come in retail.
Vivrelle’s approach stands out by combining these innovations with a curated luxury offering, plus the social experience of a membership club. The company allows customers to borrow high-end accessories and offers exclusive access to special sales and events, now empowered by smart, occasion-based recommendations and real-time personalization.
Fashion Meets Funding: The $62 Million Boost
Just three months earlier, Vivrelle announced the close of a $62 million Series C investment round. According to Vivrelle founder and CEO Blake Geffen,
“This investment represents an exciting new chapter — enabling us to scale operations, deepen our inventory and leverage emerging technologies, including AI, as we build a truly 360-degree luxury membership experience.”
The funding, backed by investors confident in Vivrelle’s vision, positions the company to roll out richer digital features and ensure its platform remains at the forefront of the luxury retail member experience.
Why AI Is Redefining the Shopping Experience
Artificial intelligence is making shopping not just easier, but more intuitive. AI-powered systems let buyers search by occasion, virtually try on products, mix and match outfits, and even automate size and fit recommendations. These tools—used by Google, Aesthetic, and now Vivrelle—are reinventing how consumers choose, style, and purchase their favorite fashion items.
The launch of Ella AI reflects a broader industry effort to unify buying, styling, and borrowing into a single, frictionless journey. Instead of navigating multiple apps or services, members of Vivrelle can use Ella to create personalized looks, shop products, borrow luxury accessories, or complete purchases, all on one responsive platform.
The Future of Fashion Membership: A Tech-Driven Outlook
The partnership with REVOLVE and FWRD for the Ella AI rollout signals confidence among top digital retailers that AI-powered stylists are here to stay. Industry observers predict these co-branded collaborations will create new standards for convenience, consumer connection, and integrated digital-physical retail models.
Looking ahead, platforms like Vivrelle, Google, and Aesthetic are shaping a world where personalized recommendations are the norm, not the exception, and where members expect services like styling, borrowing, purchasing, and returns to integrate into one seamless, AI-enhanced experience.
Conclusion
By debuting Ella AI, Vivrelle is leapfrogging conventional luxury ecommerce, pioneering a holistic service for its members that unites technology and curation. Backed by bold investments, exclusive partnerships, and state-of-the-art AI tools, Vivrelle is redefining what it means to shop, borrow, and style in the digital age of luxury fashion.
