Whatnot, the trailblazing live-shopping marketplace, has officially launched its Bagged & Verified Pre-Authentication Program, setting a new benchmark for trust, buyer confidence, and frictionless selling in the luxury bags and accessories category.
The Importance of Authenticity in Live Luxury Shopping
In luxury resale, buyer confidence drives every bid—and authenticity is the cornerstone. Stories matter as much as style, but trust is what closes the deal. To address rising concerns around counterfeits and marketplace safety, Whatnot launched a robust buyer protection policy. Now, seller-led authentication is spotlighted as the critical step that builds immediate reassurance and repeat purchases.
“We firmly believe that authenticity paves the way for genuine connections. Featuring a Certificate of Authenticity in our listings signals our commitment to buyer trust and gives our community a seamless, enjoyable experience – which has helped our business remove potential doubts and build loyalty that lasts,” said Donald, owner of NanoTV.
How “Bagged & Verified” Works
On October 23, 2025, Whatnot unveiled a new, simplified pathway for sellers to pre-authenticate high-value items. The company has forged partnerships with leading luxury authentication services Entrupy and Real Authentication, delivering industry-best discounts and streamlined workflows. Using Entrupy now costs just $7 per item for most standard certificates of authenticity, while Real Authentication offers a 75% discount ($10 for Basic Authentication) to eligible sellers. Entrupy device access, essential for high-res imaging, is free for some sellers and discounted for others, reducing barriers to entry. For Real Authentication, sellers simply use the exclusive code WNSCOA at checkout to access the reduced rate and official documentation.
These rates and processes are designed to maximize seller efficiency and ensure buyers see verified credibility for every transaction, with all documentation seamlessly attached to listings.
Seller Incentives and U.S. Promotion
Whatnot’s launch includes a standout promotion for U.S.-based sellers throughout October, November, and December. Each month, ten qualifying Luxury Bags & Accessories sellers who authenticate over 50 items with Entrupy or Real Authentication (and include COA links) will earn $200 in credits. Eligibility, rules, and deadlines are outlined in the official terms. Discounting policies and device availability may change with market demand, so Whatnot urges sellers to check their help pages for live updates.
Entrupy: The Technology Trusted by Retailers
With headquarters in New York, Entrupy has developed a proprietary blend of AI and microscopic imaging to verify luxury handbags and accessories. The company claims a 99.86% accuracy rate for brands including Gucci, Chanel, Louis Vuitton, and more. Entrupy’s process blends machine learning with human peer review for flagged items, helping sellers get near-instant results and downloadable certificates. Their standing among resellers is reinforced by numerous retailer testimonials, press coverage, and positive third-party reviews from fashion insiders and industry news outlets.
Entrupy’s tech-forward approach speeds up listing times and provides buyers a tangible proof of authenticity—an essential feature for building repeat, high-value customer relationships.
Real Authentication: Fast, Human-Backed Expertise
Real Authentication is recognized for its rapid, human-powered validation of more than 170 luxury designer brands. Each item submitted is reviewed by two experienced brand specialists using the company’s proprietary database, with the option for a third review for especially high-value or disputed pieces. Most results arrive in less than 24 hours, so sellers can quickly attach certificates and update their listings.
Customer feedback on platforms like Trustpilot highlights Real Authentication’s reliability and detailed reporting, with over 2 million authentications completed to date. Growing partnerships with live-selling platforms—including Whatnot—mark its role as a top resource for serious resellers.
Buyer and Seller Benefits
Sellers who use COA links and verified badges immediately stand out from competitors, triggering higher buyer confidence and often, faster sales. Verified documentation also reduces friction from disputes and returns, critical for building brand loyalty as the luxury resale category explodes in both volume and value.
Reseller surveys and direct feedback from Whatnot and Entrupy communities reinforce one simple message: today’s buyers expect proof. Verified sellers become marketplace leaders, earning repeat business and premium positioning, especially as Gen Z and Millennial shoppers fuel new growth in live-stream luxury commerce.
Official Support and Rules
U.S.-based sellers and global participants are urged to review current eligibility and promotion guidelines directly at Whatnot’s support page, which contains the full launch terms, device availability, and evolving discount rules. Sellers should also track updates from Entrupy and Real Authentication’s sites for the latest in industry standards.
Industry Impact and What’s Next
The launch of Bagged & Verified signals the evolution of live luxury resale: faster, safer, and more trustworthy than ever before. The program is a model for how technological advancement, expert partnerships, and transparent incentives can reshape an entire category, driving new customer acquisition and boosting the reputation of quality-first sellers.
Whatnot’s move also pulls luxury resale squarely into the digital age, where instant proof and mobile commerce coexist, and authenticity is documented with a blend of AI and expert human oversight.
