Female-founded health brand Winx Health is making a major retail move with a nationwide launch in more than 6,000 Walgreens stores this month. The partnership marks Walgreens as the first nationwide pharmacy to carry Winx Health’s full suite of products, making it the exclusive brick-and-mortar retailer for the buzzy women’s health startup.
Founded to empower women to take control of their sexual and vaginal health, Winx Health delivers a mix of at-home diagnostics, reproductive health essentials, and telehealth services, now positioned directly within the women’s health aisle. This rollout comes amid growing concern around healthcare access: over half of U.S. counties lack an OB-GYN, forcing millions of women to face barriers in receiving timely reproductive and vaginal healthcare.
Co-founder Cynthia Plotch emphasized that the partnership goes beyond distribution:
“Pharmacy aisles are in need of new, innovative solutions — especially for women’s health. At Winx Health, we’re here to change that by putting real solutions for real symptoms front and center. No shame, no stigma, just products that work. But innovation only matters if people can get their hands on it. That’s why teaming up with Walgreens is such a game-changer.”
Winx Health is distinguishing itself from legacy brands by embracing bold, straightforward messaging that addresses symptoms head-on. Packaging and in-store displays feature real-world prompts such as “Burning while you pee?” or “Itchy? Unusual discharge?” — designed to destigmatize conversations around vaginal health. The expansion also integrates digital healthcare access: with QR codes on packaging, customers can connect directly to telehealth consultations for expert guidance without leaving home.
“We’re not just putting products on shelves — we’re putting real talk about vaginal and sexual health front and center,” said Jamie Norwood, Winx Health’s co-founder. “By showing up in thousands of retail locations, we’re tearing down barriers to care and making solutions easy to grab and impossible to ignore.”
A Walgreens spokesperson said the rollout reflects the retailer’s focus on healthcare innovation:
“Walgreens is committed to expanding healthcare access, and our partnership with Winx Health directly addresses critical gaps in women’s healthcare. By combining Winx Health’s innovative products with our nationwide reach and trained pharmacy staff, we’re creating a more supportive healthcare environment for women across the country.”
The Walgreens assortment will bring Winx’s award-winning lineup of products to retail, including the UTI Test & Treat (recognized as a TIME Best Invention), the Vaginal Health Test + Treat, the Restart™ Morning-After Pill (emergency contraception), early pregnancy tests, and other essential sexual wellness products.
Retail healthcare continues to surge as consumers turn to at-home, on-the-go solutions for affordability and convenience. Winx Health’s entry into Walgreens represents a pivotal moment in both destigmatizing vaginal health and addressing severe care shortages across the U.S. Winx Health products will begin rolling out nationwide at Walgreens beginning this September.
