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Rent the Runway Introduces New AI Tools to Reduce Friction for Subscribers

Rent the Runway is undergoing a sweeping digital transformation in 2025, harnessing AI to reshape fashion discovery, inventory management, and personalized service for its more than 170,000 active subscribers.

New fit and review tools use AI to cut friction for 146,000 active subscribers
NewsRetail

Rent the Runway Introduces New AI Tools to Reduce Friction for Subscribers

Rent the Runway is undergoing a sweeping digital transformation in 2025, harnessing AI to reshape fashion discovery, inventory management, and personalized service for its more than 170,000 active subscribers. Led by Co-Founder and CEO Jennifer Hyman, the company’s strategy marries rapid product innovation with sharper business fundamentals, including a $100 million recapitalization plan, to solidify Rent the Runway’s role as the go-to platform for fashion subscription, rental, and resale.

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