Rent the Runway is undergoing a sweeping digital transformation in 2025, harnessing AI to reshape fashion discovery, inventory management, and personalized service for its more than 170,000 active subscribers. Led by Co-Founder and CEO Jennifer Hyman, the company’s strategy marries rapid product innovation with sharper business fundamentals, including a $100 million recapitalization plan, to solidify Rent the Runway’s role as the go-to platform for fashion subscription, rental, and resale.
Recent upgrades have positioned Rent the Runway at the forefront of personalized, AI-driven style curation. In August, the platform rolled out product features that recommend clothing based on each subscriber’s favorite designers, style preferences, and planned occasions.
“Recent product launches that enable personalized recommendations include features based on each customer’s favorite designers, styles and occasions…with relevant recommendations based on her preferences and interests to make picking easy,” explained Hyman during a company earnings call.
Looking ahead,…
Rent the Runway plans to use artificial intelligence to summarize member reviews and surface actionable fit insights—improving the browsing and selection process for every customer.
“Product improvements will focus on incorporating more personalized recommendations […] and using AI for review summaries and fit improvements to build a continuously improved product for our customers,” Hyman added.
Rapid Inventory Expansion and Community Growth Another pillar of Rent the Runway’s transformation has been historic investments in inventory. In 2025 alone, the company added 2,200 new styles and 56 new designer brands to its platform, giving customers one of the most varied selections in the online rental market.
This expanded inventory, combined with AI-driven discovery, has paid off. During the quarter ending July 31, Rent the Runway reported a year-over-year revenue increase of 2.5%, a 13.4% jump in active subscribers, and a 5.7% rise in total subscribers…
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