Zhiyi Tech (知衣科技), founded in Hangzhou in 2018, is rapidly emerging as a key innovator in algorithmic fashion analytics for the Chinese market. Leveraging artificial intelligence, Zhiyi Tech delivers actionable insights that help apparel brands and retailers keep pace with fast-moving fashion cycles—an environment where traditional forecasting methods have proven insufficient.
Data-Driven Trend Insights
Zhiyi Tech’s platform scours e-commerce sites, social media, and global fashion events for trending designs and consumer sentiment data, integrating these with large-scale product and sales metrics. Its AI-powered models analyze visual trends, keywords, colors, and sales outcomes in real time, supporting clients with timely recommendations that can influence design, merchandising, and supply chain decisions.
Major Clients and Industry Adoption
The company’s digital solutions—such as Zhiyi, Trendscopes, Fashion Diffusion+, and Douyi—are featured across multiple touchpoints in the Chinese apparel value chain. Notable collaborators include fast-fashion leaders like Urban Revivo (UR), childrenswear brand Balabala, Marisfrolg, and Banana Underwear, who use Zhiyi’s analytics for trend detection and product planning. Its client base reportedly covers more than 8,000 brands and manufacturers in China’s competitive market.
Technology and Solutions
Zhiyi Tech’s proprietary engines encompass:
- Real-time image and color recognition at scale
- E-commerce and social platform data mining for trend mapping
- AI-driven virtual product design, model photography, and creative collaboration tools
- Solutions that enable brands to rapidly respond to online viral phenomena and adjust inventory management
Zhiyi Tech promotes its end-to-end digitization—from trend detection to AI-enabled design and supply chain intelligence—as a way for apparel businesses to minimize waste, reduce unsold inventory, and boost operational margins.
Industry Recognition
The company has won recognition from China’s leading media, including CCTV and Zhejiang Satellite TV, for its role in accelerating digital transformation in the fashion sector. Its work has also been spotlighted by the South China Morning Post in coverage on AI’s impact on global apparel innovation.
Global Relevance
While Zhiyi Tech is best known in China, its ecosystem of branded clients and data-driven solutions positions it to expand influence in the broader international fashion analytics space. As AI algorithms reshape everything from design to distribution, Zhiyi Tech exemplifies how next-generation data science is powering more agile, responsive, and profitable fashion businesses.
